Airlines missing chance to sell ancillary services to business travelers
TweetFollow Us on Twitter

Airlines missing chance to sell ancillary services to business travelers

Airlines are missing a major opportunity to drive more ancillary revenue from business travelers, according to a recent survey of 902 business travelers by FlightView, the day-of-travel information company.

According to FlightView's survey, more than half of all business travelers would consider purchasing in-flight amenities and services if offers were pushed to their mobile devices before they boarded the plane. Specifically, business travelers would consider mobile, day-of-travel purchases of:

In-flight WiFi 65.3%

Seat with extra legroom 55.4%

Business- or first-class ticket upgrade 50.2%

Early boarding privileges 43.0%

However, in the last 12 months, only 45 percent of business travelers have actually purchased a seat upgrade or add-on (such as in-flight WiFi) using an airline's mobile website or app.

"There is major opportunity to increase revenue and improve the travel experience by pushing relevant services via mobile," says Mike Benjamin, CEO of FlightView. "Our research shows that business travelers tend to purchase extras on an as-needed, opportunistic basis, which makes deciding how and when to present ancillary service offers a complex challenge for airlines."

Beyond day-of-travel purchases, business travelers are also leveraging mobile devices to search for and book travel-related services. Of the 75% of respondents that reported owning a tablet:

69.5% use their tablet to search for flights

55.7% leverage their tablet to check hotel options

35.8% search for ground transportation

Mobile search, however, doesn't always translate to mobile purchases. Only 61.8 percent of business travelers have actually booked a ticket using their tablet, and even less (52.9%) have purchased tickets on a smart phone.

"Mobile adoption has taken a strong hold amongst the travel-savvy, and now airlines must focus on converting mobile usage to mobile purchases," says Benjamin. "The key is simplifying the purchasing process and making it more relevant and timely for business travelers, and that can only be accomplished by putting forth a reliable, highly-functional offering."

While airlines have made great strides to improve the overall usability and functionality of their apps, almost half of all business travelers (48.3) are still underwhelmed. Of that group:

43.3% are most dissatisfied with the usability

28.9% want more advanced functionality, like itinerary sharing, mobile boarding, etc.

27.8% are frustrated with inaccurate or slow flight information

As a result, only 42% of business travelers routinely use their preferred airline's app while traveling, and almost 17 percent never use it. For more of FlightView’s survey findings and additional industry insights, visit FlightViewFromtheSky.com .

 
AAPL
$126.60
Apple Inc.
+0.19
GOOG
$567.69
Google Inc.
-7.65
MSFT
$42.36
Microsoft Corpora
-0.75
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Huge New Content Update to RuPaul’s Drag...
Huge New Content Update to RuPaul’s Drag Race: Dragopolis 2.0! Posted by Jessica Fisher on March 6th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Take a First Look at NaturalMotion’s Daw...
NaturalMotion has released a preview of their upcoming title, Dawn of Titans. Dawn of Titans immerses you in a world of fantasy as you build your kingdom, raise an army, and capture territories. The focus on this epic action strategy game was the graphics. The game uses proprietary engines called Echo and the Morpheme animation engine to render... | Read more »
GDC 2015 – Warfriends is Something Famil...
GDC 2015 – Warfriends is Something Familiar That’s Also a Little Different Posted by Rob Rich on March 6th, 2015 [ permalink ] About Fun‘s upcoming Warfriends is quite the interesting hybrid. | Read more »
GDC 2015 – This is Why Everybody’s Talki...
GDC 2015 – This is Why Everybody’s Talking About Downwell Posted by Rob Rich on March 6th, 2015 [ permalink ] So Downwell. Holy crap. | Read more »
It’s Guild vs. Guild in Summoners War’s...
It’s Guild vs. Guild in Summoners War’s Newest Update! Posted by Jessica Fisher on March 6th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
GDC 2015 – Toast USA’s Line-Up is Lookin...
GDC 2015 – Toast USA’s Line-Up is Looking Pretty Darn Cool Posted by Rob Rich on March 6th, 2015 [ permalink ] Guardian Stone Guardian Stone has been in the works for quite some time, but it’s finally getting close to a release. | Read more »
Heavenstrike Rivals: Beginners’s Tips, T...
Dig this: Would you like to know what we thought of this steampunk strategy game? Check out our Heavenstrike Rivals review! The Basics | Read more »
Bored? MyLeisure FreeTime Maximizer Will...
Bored? MyLeisure FreeTime Maximizer Will Take Care of That! Posted by Jessica Fisher on March 5th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
New Publisher Allstar Games Heads West w...
Allstar Games has announced its first mobile title designed for western audiences, Allstar Heroes. The game will be a massive online battle arena (MOBA) that offers dozens of heroes for you to collect and pit against your opponents. As each hero has a different set of powers, you can create a complex strategy in choosing who goes on your team.... | Read more »
RAD Boarding Review
RAD Boarding Review By Jennifer Allen on March 5th, 2015 Our Rating: :: NEARLY RADUniversal App - Designed for iPhone and iPad RAD Boarding isn’t quite one of the greats, but it has potential.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.