Airlines missing chance to sell ancillary services to business travelers
TweetFollow Us on Twitter

Airlines missing chance to sell ancillary services to business travelers

Airlines are missing a major opportunity to drive more ancillary revenue from business travelers, according to a recent survey of 902 business travelers by FlightView, the day-of-travel information company.

According to FlightView's survey, more than half of all business travelers would consider purchasing in-flight amenities and services if offers were pushed to their mobile devices before they boarded the plane. Specifically, business travelers would consider mobile, day-of-travel purchases of:

In-flight WiFi 65.3%

Seat with extra legroom 55.4%

Business- or first-class ticket upgrade 50.2%

Early boarding privileges 43.0%

However, in the last 12 months, only 45 percent of business travelers have actually purchased a seat upgrade or add-on (such as in-flight WiFi) using an airline's mobile website or app.

"There is major opportunity to increase revenue and improve the travel experience by pushing relevant services via mobile," says Mike Benjamin, CEO of FlightView. "Our research shows that business travelers tend to purchase extras on an as-needed, opportunistic basis, which makes deciding how and when to present ancillary service offers a complex challenge for airlines."

Beyond day-of-travel purchases, business travelers are also leveraging mobile devices to search for and book travel-related services. Of the 75% of respondents that reported owning a tablet:

69.5% use their tablet to search for flights

55.7% leverage their tablet to check hotel options

35.8% search for ground transportation

Mobile search, however, doesn't always translate to mobile purchases. Only 61.8 percent of business travelers have actually booked a ticket using their tablet, and even less (52.9%) have purchased tickets on a smart phone.

"Mobile adoption has taken a strong hold amongst the travel-savvy, and now airlines must focus on converting mobile usage to mobile purchases," says Benjamin. "The key is simplifying the purchasing process and making it more relevant and timely for business travelers, and that can only be accomplished by putting forth a reliable, highly-functional offering."

While airlines have made great strides to improve the overall usability and functionality of their apps, almost half of all business travelers (48.3) are still underwhelmed. Of that group:

43.3% are most dissatisfied with the usability

28.9% want more advanced functionality, like itinerary sharing, mobile boarding, etc.

27.8% are frustrated with inaccurate or slow flight information

As a result, only 42% of business travelers routinely use their preferred airline's app while traveling, and almost 17 percent never use it. For more of FlightView’s survey findings and additional industry insights, visit FlightViewFromtheSky.com .

 
AAPL
$109.41
Apple Inc.
+2.67
GOOG
$504.89
Google Inc.
+9.50
MSFT
$45.74
Microsoft Corpora
+0.58
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

The Drive : Devil's Run (Games)
The Drive : Devil's Run 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ON THE ROAD AGAIN!The Drive - Devil’s Run is classic point to point style racing game that pays homage to the classics such as The Need for Speed and Test Drive.The game features five playable cars, from beginner... | Read more »
Procreate Pocket (Entertainment)
Procreate Pocket 1.01 Device: iOS iPhone Category: Entertainment Price: $2.99, Version: 1.01 (iTunes) Description: Create - anytime, anywhere.Made by the developers of the award-winning Procreate® for iPad®, Procreate Pocket™ allows you to sketch and illustrate concepts on the move, anywhere you find inspiration. | Read more »
IRON FINGER - Mini Games Championship (...
IRON FINGER - Mini Games Championship 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Quick to play, easy to learn yet hard to master.. TAP, SWIPE & TILT your way through mini games that are visually stunning, challenging & fun to play! IRON FINGER is the most addictive &... | Read more »
Pentaction: Medieval (Games)
Pentaction: Medieval 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Pentaction: Medieval is a turn-based strategy board-game about chance and skill on the battlefield. Take control of your army in combat, annihilate your foe’s troops or capture their King to win. | Read more »
Hipstify Review
Hipstify Review By Jennifer Allen on December 17th, 2014 Our Rating: :: COOL FILTERSUniversal App - Designed for iPhone and iPad Add filters, quotes, and fancy frames to your images, thanks to Hipstify.   | Read more »
Mighty Smighties Gets Evolve Cards and N...
Mighty Smighties Gets Evolve Cards and New Worlds Posted by Jessica Fisher on December 17th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Duckie Deck Card Wars Review
Duckie Deck Card Wars Review By Amy Solomon on December 17th, 2014 Our Rating: :: STYLISH GAME OF CARDSUniversal App - Designed for iPhone and iPad Duckie Deck Card Wars adapts the classic card game War for use on devices, complete with music and modern visual appeal.   | Read more »
PDF Office Review
PDF Office Review By Jennifer Allen on December 17th, 2014 Our Rating: :: CONVENIENT PDF EDITINGiPad Only App - Designed for the iPad Want to create your own PDF files? Import them from elsewhere? Adapt a web page into a PDF? PDF Office does all that.   | Read more »
The Out There: Ω Edition Update will be...
The Out There: Ω Edition Update will be Releasing in 2015, Bringing Better Graphics and Additional Content Posted by Jessica Fisher on December 17th, 2014 [ permalink ] | Read more »
Pinball Planet Pro (Games)
Pinball Planet Pro 1.02 Device: iOS Universal Category: Games Price: $2.99, Version: 1.02 (iTunes) Description: - Our missionWe've always loved to play pinball games but we noticed most modern pinball games are simulators for the hardcore and nostalgic pinball players. That's why we aimed to create a pinball game for the new... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.