Sub-$200 smartphone shipments to exceed 750 million in 2018
TweetFollow Us on Twitter

Sub-$200 smartphone shipments to exceed 750 million in 2018

Low cost smartphones, defined as smartphones with a wholesale ASP below $200, are increasingly appearing in OEM [original equipment manufacturer] and operator portfolios in both emerging and developed markets, according to ABI Research (www.abiresearch.com).

The low hanging fruit for low cost smartphones is to drive smartphone adoption in emerging markets where handset subsidization and disposable income are scarce, according to the research group. ABI Research forecasts low cost smartphone shipments to grow from 238 million in 2013 to 758 million by 2018, driven by the low penetration of smartphones and large subscriber bases found in BRIC countries.

"Despite the low cost moniker, research has shown that the feature gap between low- and high-end smartphones is decreasing, making low cost smartphones a 'good enough' solution for price sensitive consumers in all markets," says senior analyst Michael Morgan.

Reference design solutions from Qualcomm and Mediatek are permitting regional and Chinese OEMs to deliver dual and quad core smartphone solutions at or below $200. Furthermore, white label and regional tier II smartphone OEMs are increasingly squeezing device margins to win on price and capture market share from tier I smartphone offerings. Low cost OEMs, such as Alcatel, CoolPad, Huawei, and ZTE are leveraging their increased market share to build brand recognition and move up market, putting pressure on the tier I OEMs to respond, according to ABI Research.

"We are increasingly seeing low cost smartphones appear as a solution for prepaid operators in developed markets," adds senior practice director Jeff Orr. "By 2018, ABI Research believes low cost smartphones will account for 44% of all smartphone shipments as the market looks to capture the next billion smartphone users."

 
AAPL
$104.83
Apple Inc.
+1.84
GOOG
$543.98
Google Inc.
+11.27
MSFT
$45.02
Microsoft Corpora
+0.64
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll show you how!SCARE | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a haystack? Can you reveal the truth among the lies? Intuition is your weapon!* Challenge!* Guess!* Win... | Read more »
Ravenous Rampage (Games)
Ravenous Rampage 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Partia 2 (Games)
Partia 2 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: Partia 2 is a SRPG (Strategy Role-playing) video game inspired by Fire Emblem and Tear Ring Saga series. In a high fantasy setting, the game will take players through an adventure where magic and sword collide and friendship and... | Read more »
Puzzle to the Center of the Earth Review
Puzzle to the Center of the Earth Review By Campbell Bird on October 23rd, 2014 Our Rating: :: SPELUNKING PUZZLESUniversal App - Designed for iPhone and iPad Do some puzzles to make some platforms in this smart and fun free-to-play cave mining adventure.   | Read more »
Sleep Attack TD Review
Sleep Attack TD Review By Jennifer Allen on October 23rd, 2014 Our Rating: :: A TRUE TWISTUniversal App - Designed for iPhone and iPad Sleep Attack TD is a tower defense game with a difference – you can rotate the layout – and it’s pretty good.   | Read more »
Mecanic (Education)
Mecanic 1.0 Device: iOS Universal Category: Education Price: $1.99, Version: 1.0 (iTunes) Description: Plates, screws, wheels ... Everything you need to achieve whatever you want...MECHANICWith 'MECANIC' kids will have fun assembling several different pieces. Straight lines, elbows, rectangles, triangles ... All his pieces have... | Read more »
Earn Your Master Camper Badge in Camp Po...
Earn Your Master Camper Badge in Camp Pokemon Posted by Jessica Fisher on October 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Garruk Gets His Revenge in a New Magic 2...
Garruk Gets His Revenge in a New Magic 2015 Expansion, Coming This November Posted by Jessica Fisher on October 23rd, 2014 [ permalink ] | Read more »
Sentinels of the Multiverse Review
Sentinels of the Multiverse Review By Rob Thomas on October 23rd, 2014 Our Rating: :: SENTINELS ASSEMBLEiPad Only App - Designed for the iPad Greater Than Games’ tabletop classic, Sentinels of the Multiverse swoops in to save the day on iPad. It’s super!   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.