Emerging markets opt for smart TVs at greater rate than mature markets
TweetFollow Us on Twitter

Emerging markets opt for smart TVs at greater rate than mature markets


According to the NPD DisplaySearch "Quarterly Smart TV Usage Study" (http://tinyurl.com/n7476y8), consumers in emerging markets are twice as likely as those in mature markets to purchase an internet-enabled smart TV in the coming 12 months. When asked about their planned TV purchases, 71% of consumers in Brazil, China, and other emerging markets reported they were likely to purchase a smart TV in the next 12 months, compared to just 37% of TV consumers in France, the UK, and other mature markets.

"Features that are key to future smart TV purchases include being able to search for online content, web browsing, and VOD services, as they allow consumers to access entertainment, news, and other online content such as shopping," says Riddhi Patel, research director at NPD DisplaySearch. "Dual-play 3D games and cloud storage were least important to consumers."

TV brands continue to promote smart TVs, with expanded application stores and video conferencing capabilities; however, consumers in emerging markets do not consider either of these features important for their future smart TV purchases.
For connected TV owners in emerging markets who are not likely to purchase a smart TV in the next 12 months, 25% mentioned that they owned other smart devices that could access the content they wanted. Consumers also cited the high cost as one of the reasons for not planning to purchase a smart TV in the next 12 months.

Reasons also varied by country. In Russia, the most cited reason (35%) was the existing ownership of other smart devices. In Indonesia, smart TV pricing was the major purchasing hurdle. In both Turkey and Mexico, consumers did not see the need for a smart TV in connected flat panel TV households, since many of the households already owned one.

 
AAPL
$132.54
Apple Inc.
+1.15
GOOG
$540.11
Google Inc.
-2.40
MSFT
$46.90
Microsoft Corporation
-0.52
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Biz Builder Delux (Games)
Biz Builder Delux 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Ah, there's nothing like the rhythmic bustle of a burgeoning business burg... especially when you're the one building it! That's right, from a video game store to the corner fast food joint, run what YOU want as the town... | Read more »
Auroch Digital is Bringing Back Games Wo...
| Read more »
Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Draggy Dead (Games)
Draggy Dead 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Ditch your dead end job and take up a rewarding career in Grave Robbing today!Guide the recently deceased to a fun filled life of Meat eating mayhem, be careful of the many traps and enemy's | Read more »
Bad Dinos (Games)
Bad Dinos 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we couldn’t put together a beginner’s guide for all you Earthcore neophytes. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.