Ultra-premium smartphone segment market share to fall
TweetFollow Us on Twitter

Ultra-premium smartphone segment market share to fall

New findings from hi-tech analysts, Juniper Research (www.juniperrsearch.com) says that a new ultra-low cost generation of smartphones is emerging, capturing large volumes of the emerging markets.

Juniper forecasts almost 200 million in shipments by 2018, compared to nearly 10 million in 2014. On a global scale, this means that the "ultra-premium" end of the smartphone market is set to diminish proportionally by volume over time, not due to a drop in sales but a faster level of growth at other price points.

The report, "Smartphone Futures: Differentiation Strategies & Emerging Opportunities, 2013-2018," argues that this new generation of devices will permanently change the market, splitting the global market in two, with the developed high margin low volume markets on one side and low margin high volume markets on the other.

The ultra-premium smartphone market is currently dominated by Apple and Samsung with contenders such as HTC struggling to find a consistent foothold.
However, due to fierce competition in the middle part of the smartphone market, this could be about to change as these players will begin to face competition from emerging markets as players such as Xiaomi and Oppo search for higher margins.

These new players are utilizing different tactics, Xiaomi are taking a holistic approach to the consumer and planning to offer additional services to the user thus subsidizing their high performance devices. Juniper feels that this extra competition in the ultra-premium end of the market is a boon to the consumer, the more competition a market has the faster the rate of innovation. Even the established players themselves may benefit as a faster rate of innovation will shake off the perception that this segment of the market is stagnating in terms of truly innovative technologies.

The new report also notes that as the market matures, opportunities for new paradigms will begin to emerge; for example modular designed devices such as the Phone Bloks concept or devices that make an ethical stance such as the Fair Phone.
These new paradigms could allow the consumer a choice in smartphone that may align with their personality more than a device from the current generation of vendors.

 
AAPL
$123.38
Apple Inc.
+0.00
GOOG
$628.00
Google Inc.
+0.00
MSFT
$45.34
Microsoft Corporation
+0.00
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Tap Delay (Music)
Tap Delay 1.0.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0.0 (iTunes) Description: Back in the “old days”, producers and engineers created delay and echo effects using tape machines. Tap Delay combines the warm sound of vintage tape echo machines with a modern, step sequencer-like tapped delay engine which... | Read more »
This Week at 148Apps: July 20-24, 2015
July is Heating Up With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at... | Read more »
Red Game Without A Great Name (Games)
Red Game Without A Great Name 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: The mechanical bird is flying through an unfriendly, Steampunk world. Help it avoid obstacles and deadly traps using its teleportation ability while picking up power-ups. Grab as many gears as you can to... | Read more »
Warhammer: Arcane Magic (Games)
Warhammer: Arcane Magic 1.0.2 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.2 (iTunes) Description: Engage in epic battles and tactical gameplay that challenge both novice and veteran in Warhammer: Arcane Magic, a turn-based digital board game set in Warhammer Fantasy Battles. | Read more »
Mazes of Karradash (Games)
Mazes of Karradash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The city of Karradash is under attack: the monsters of the Shadow Realms are emerging from the depths.No adventurer is strong enough to defeat the horde alone, but the whole people of Karradash is ready to fight. | Read more »
Battle Golf is the Newest Game from the...
Wrassling was a pretty weird - and equally great - little wressling game. Now the developers, Folmer Kelly and Colin Lane, have turned their attention to a different sport: golfing. This is gonna be weird. [Read more] | Read more »
Qbert Rebooted has the App Store Going...
The weird little orange... whatever... is back, mostly thanks to that movie which shall remain nameless (you know the one). But anyway it's been "rebooted" and now you can play the fancy-looking Qbert Rebooted on iOS devices. [Read more] | Read more »
Giant Monsters Run Amok in The Sandbox...
So The Sandbox has just hit version number 1.99987 (seriously), and it's added a lot more stuff. Just like every other update, really. [Read more] | Read more »
Fish Pond Park (Games)
Fish Pond Park 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Nurture an idyllic slice of tourist's heaven into the top nature spot of the nation, furnishing it with a variety of services like inns, tours, and more! | Read more »
Look after Baby Buddy on your Apple Watc...
Parigami Gold is the new premium version of the match three puzzler that includes Apple Watch support and all new content. You won't simply be sliding tiles around on your wrist, the Apple Watch companion app is an all new mini-game in itself. You'll have to take care of Baby Buddy, your cute little pet bird that needs feeding and playing with to... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.