Over 25% of CE shoppers use mobile commerce apps
TweetFollow Us on Twitter

Over 25% of CE shoppers use mobile commerce apps

A new Parks Associations (www.parksassociates.com) study finds that over 25% of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app.

The research group's data reveals that 43% of U.S. smartphone users purchased a good via their device in the last month. However, consumers, especially shoppers at Walmart, Target, and Best Buy, are starting to use their smartphones while shopping in stores. Walmart in particular encourages in-store shoppers to use its app, but Parks Associates reports that currently Target shoppers are more likely than Walmart shoppers to use mobile commerce apps when shopping at any store for a CE product.

"Consumers are using apps and smartphones to enhance their brick-and-mortar shopping experience, with Target shoppers emerging as the most enthusiastic app users," says Jennifer Kent, senior analyst, Parks Associates. "Our research shows 54% of Target shoppers used at least one mobile commerce app while shopping in a store for CE, while only 38% of Walmart shoppers did the same."

Parks Associates analysts advise all retailers to embrace mobile commerce apps-both their own and popular third-party apps-as a way to give consumers a differentiated shopping experience that can combat showrooming. Showrooming is a phenomenon where consumers visit a retail store to compare products and prices but ultimately purchase items later online, reducing expensive brick-and-mortar locations to mere "showrooms" for products.

Apple Inc.
Alphabet Inc.
Microsoft Corporation
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if you pride yourself on achievements - so we've spent some time as one to bring you these few tips to... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the retro platformers that inspired it. [Read more] | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights, powers up on carrots and makes things right in the city. Whether he is helping ducks cross the street... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it isn't explained all that well in the tutorial. [Read more] | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in this long-awaited sequel. Experience the new time-attack race mode and practice your best tricks in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” - Toucharcade.com“Oozes the polish that we’ve come to expect from TheCodingMonkeys.” - pockettactics.com | Read more »
Light Apprentice Volume 1 (Games)
Light Apprentice Volume 1 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Light Apprentice Volume 1 includes Chapters 1 to 4, all gathered in a new exclusive game.When life in the world of Ethenia is threatened by the corruption of the Yhrosian Empire, a hero will rise to protect the... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.