Over 25% of CE shoppers use mobile commerce apps
TweetFollow Us on Twitter

Over 25% of CE shoppers use mobile commerce apps


A new Parks Associations (www.parksassociates.com) study finds that over 25% of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app.

The research group's data reveals that 43% of U.S. smartphone users purchased a good via their device in the last month. However, consumers, especially shoppers at Walmart, Target, and Best Buy, are starting to use their smartphones while shopping in stores. Walmart in particular encourages in-store shoppers to use its app, but Parks Associates reports that currently Target shoppers are more likely than Walmart shoppers to use mobile commerce apps when shopping at any store for a CE product.

"Consumers are using apps and smartphones to enhance their brick-and-mortar shopping experience, with Target shoppers emerging as the most enthusiastic app users," says Jennifer Kent, senior analyst, Parks Associates. "Our research shows 54% of Target shoppers used at least one mobile commerce app while shopping in a store for CE, while only 38% of Walmart shoppers did the same."

Parks Associates analysts advise all retailers to embrace mobile commerce apps-both their own and popular third-party apps-as a way to give consumers a differentiated shopping experience that can combat showrooming. Showrooming is a phenomenon where consumers visit a retail store to compare products and prices but ultimately purchase items later online, reducing expensive brick-and-mortar locations to mere "showrooms" for products.

 
AAPL
$100.40
Apple Inc.
-0.13
GOOG
$583.91
Google Inc.
-2.95
MSFT
$45.10
Microsoft Corpora
-0.23
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

One Tap RPG Review
One Tap RPG Review By Campbell Bird on August 20th, 2014 Our Rating: :: DUNGEON SLIDERUniversal App - Designed for iPhone and iPad This casual arcade game introduces some very light rpg elements into its fantasy-themed pachinko gameplay.   | Read more »
Goodbye Paywall – Table Tennis Touch Eli...
Goodbye Paywall – Table Tennis Touch Eliminates In-App Purchases Posted by Jessica Fisher on August 20th, 2014 [ permalink ] | Read more »
Go to Bed – An Interview With Touchfight...
Touchfight Games is an exciting new indie studio that was co-formed between game journalist and author Nathan Meunier, artist Leonard Kenyon, and programmer Jon Kenyon. Their debut game Go To Bed will be released this fall, and with all the excitement we wanted to get to know Touchfight Games a little better. Nathan, Leonard, and Jon were kind... | Read more »
Assault Vector Review
Assault Vector Review By Rob Thomas on August 19th, 2014 Our Rating: :: SIMPLE STRATEGYUniversal App - Designed for iPhone and iPad While this hex-based warp ride is fine in theory, Assault Vector is a bit too simple to be enjoyable for very long.   | Read more »
Tom Hanks’ Hanx Writer has Taken the App...
Tom Hanks’ Hanx Writer has Taken the App Store by Storm Posted by Jessica Fisher on August 19th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
It Came from Canada: Galaxy Dash
With its use of well-established tropes like endless flying and sci-fi space shooting, the upcoming Galaxy Dash: Race to the Outer Run most likely won’t confound expectations. However, with its robust amount of opportunities for fun player interactions it might just exceed them. We check out this new great space coaster in the latest edition of It... | Read more »
PromptSmart Review
PromptSmart Review By Jennifer Allen on August 19th, 2014 Our Rating: :: SNAPPY SPEECHGIVINGUniversal App - Designed for iPhone and iPad Offering you a teleprompter in your pocket, PromptSmart is immensely helpful for those who do public speaking.   | Read more »
The Firm (Games)
The Firm 1 Device: iOS iPhone Category: Games Price: $.99, Version: 1 (iTunes) Description: *** LIMITED TIME LAUNCH OFFER -50% ! ***"The Firm is one of those games that looks so easy on the surface, but it's actually like a cerebral tongue twister." - TouchArcade.com****Welcome to THE FIRM, | Read more »
They Need To Be Fed 3 (Games)
They Need To Be Fed 3 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: 360 degree gravity platforming is back! Run, jump, collect, avoid enemies and feed yourself to the monster at the end! | Read more »
Who Wore it Best? Phantom Flower vs. And...
Who Wore it Best? takes a break from all the bloodshed to check out two decidedly tranquil and nature-loving puzzles games: Phantom Flower and And Then it Rained. [ Who Wore it Best? Phantom Flower vs. And Then it Rained is a post from 148Apps ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.