Over 25% of CE shoppers use mobile commerce apps
TweetFollow Us on Twitter

Over 25% of CE shoppers use mobile commerce apps


A new Parks Associations (www.parksassociates.com) study finds that over 25% of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, barcode scanning, and interaction with a retailer or brand app.

The research group's data reveals that 43% of U.S. smartphone users purchased a good via their device in the last month. However, consumers, especially shoppers at Walmart, Target, and Best Buy, are starting to use their smartphones while shopping in stores. Walmart in particular encourages in-store shoppers to use its app, but Parks Associates reports that currently Target shoppers are more likely than Walmart shoppers to use mobile commerce apps when shopping at any store for a CE product.

"Consumers are using apps and smartphones to enhance their brick-and-mortar shopping experience, with Target shoppers emerging as the most enthusiastic app users," says Jennifer Kent, senior analyst, Parks Associates. "Our research shows 54% of Target shoppers used at least one mobile commerce app while shopping in a store for CE, while only 38% of Walmart shoppers did the same."

Parks Associates analysts advise all retailers to embrace mobile commerce apps-both their own and popular third-party apps-as a way to give consumers a differentiated shopping experience that can combat showrooming. Showrooming is a phenomenon where consumers visit a retail store to compare products and prices but ultimately purchase items later online, reducing expensive brick-and-mortar locations to mere "showrooms" for products.

 
AAPL
$125.70
Apple Inc.
+1.17
GOOG
$523.39
Google Inc.
+1.87
MSFT
$44.19
Microsoft Corporation
-0.18
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Vector 2 is Officially a Thing and it...
Vector is a pretty cool parkour-driven runner that's gotten a pretty decent following since it first came out - although personally I think more people could stand to show it some love. Anyway, Nekki has announced that a sequel isofficially on its way and will be coming to the App Store later this year. [Read more] | Read more »
This Week at 148Apps:June 22-26, 2015
June's Summer Journey Continues With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take... | Read more »
LEGO® Minifigures Online (Games)
LEGO® Minifigures Online 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: | Read more »
World of Tanks Blitz celebrates its firs...
Today marks the first anniversary of the launch of World of Tanks Blitz, the mobile version of the PC tank battler, World of Tanks. World of Tanks Blitz launched on iOS and Android on June 26th last year and to celebrate, Wargaming is giving all players a special tank as a gift. [Read more] | Read more »
Heroes and Castles 2 Has its Own Standal...
Heroes and Castles 2 is a third-person castle defense game from the same team behind Block Fortress and Bug Heroes. It's cool, it's fun, and now it has its very own free version. [Read more] | Read more »
Formula Cartoon All-Stars Lets You Race...
Ever want to pit your favorite characters from shows like Steven Universe, Adventure Time, and Regular Show against each other in a not quite death race? Well once upon a time you could, but Formula All Stars Touch N' Go doesn't exist anymore. Hope is not lost, however. Now you can do the same thing, arguably better, with Formula Cartoon All-Stars... | Read more »
Retype - Typography Photo Editor (Photo...
Retype - Typography Photo Editor 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Retype is built out of passion for great typography and it's all about adding text to photo with style. | Read more »
Hungry Shark Evolution Celebrates Shark...
Shark Week is almost here, as is Independence Day, so naturally Hungry Shark Evolution is going to get in on the action. Yes, even the fireworks. [Read more] | Read more »
The New Trivia Crack Will Feature a Musi...
It's official: iHeartMedia (you may know them from iHeartRadio) will be in charge of providing music-related questions for Trivia Crack's upcoming sequel. Also Trivia Crack is getting a sequel. [Read more] | Read more »
Toca Life: City (Education)
Toca Life: City 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Welcome to Toca Life: City, a metropolis filled with everyday fun! Customize characters, explore exciting locations and find hidden treasures - there’s something in every corner!INTRODUCING TOCA LIFE | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.