CEA announces iBeacon Scavenger Hunt at CES
TweetFollow Us on Twitter

CEA announces iBeacon Scavenger Hunt at CES


New this year at the 2014 International CES, attendees can participate in the first promotional iBeacon-based scavenger hunt to explore the event and be rewarded with a special prize. Owned and produced by the Consumer Electronics Association (CEA), the 2014 CES, a gathering place "for all who thrive on the business of consumer technologies," will run Jan. 7-10 in Las Vegas, Nevada.

Attendees at the 2014 CES who download the CES Mobile App on iOS or Android devices will be encouraged to explore all areas of the show through the scavenger hunt and will collect badges for each iBeacon they encounter. Specific scavenger hunt instructions are included in the CES App.

The first three verified players who collect all of the available badges will be rewarded with a special prize from CES, available for pick-up in the Press Room at the Las Vegas Convention Center (LVCC), South Hall Connector, Room S229, during normal operating hours. A limited number of prizes will be available for others who complete the hunt throughout the week.

"This promotional scavenger hunt demonstrates our commitment to leveraging the latest in emerging technologies, making CES the most interactive and engaging technology event of the year," says Jeff Joseph, senior vice president of communications and strategic relationships at CEA. "This promotion is a fun and novel way to introduce attendees to iBeacon technology and encourage participants to visit important exhibits across the show floor."

CEA is partnering with its member companies Radius Networks Inc., a provider of mobile proximity services, and Texas Instruments to implement the scavenger hunt. The devices being used for the hunt are Radius Networks iBeacons using Bluetooth low-energy technology from Texas Instruments (TI).

iBeacons are short range, Bluetooth, low-energy transmitters that can notify mobile devices when they come within 100 feet of the beacon. This micro-location proximity awareness can be leveraged to deliver a wide range of new, innovative solutions, such as precision indoor navigation, automatic ticketing, guided museum tours and location-relevant offers and promotions.

"This is one of the coolest proximity-aware apps we have worked on," says Marc Wallace, CEO and cofounder of Radius Networks. "This is also one of the first, tangible applications that leverages iBeacon technology. And it is a great example of how iBeacon technology is not just about advertising as it is about bringing new and innovative solutions to the marketplace. We are very excited to be a part of it."

Official contest rules are available at http://tinyurl.com/lsh868s .

 
AAPL
$101.06
Apple Inc.
+0.10
GOOG
$587.37
Google Inc.
-8.71
MSFT
$47.06
Microsoft Corpora
-0.46
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: September 15-19, 2...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Goat Simulator   | Read more »
Kitty Powers’ Matchmaker – Tips, Tricks,...
Hey There, Kittens: | Read more »
Goblin Sword Review
Goblin Sword Review By Andrew Fisher on September 22nd, 2014 Our Rating: :: RETRO GOODNESSUniversal App - Designed for iPhone and iPad Fun visuals, good music, engaging level design, and lots of content make Goblin Sword an excellent little game.   | Read more »
Major New Update for CSR Racing Adds Fer...
Major New Update for CSR Racing Adds Ferrari and Multiplaye​r Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] | Read more »
Veditor Review
Veditor Review By Jennifer Allen on September 22nd, 2014 Our Rating: :: PIMP YOUR VIDEOUniversal App - Designed for iPhone and iPad Want to add stickers and music to your videos? Veditor can do that easily.   | Read more »
1849′s Nevada Silver DLC is Still Search...
A few months ago, I took a look at 1849 from SomaSim. This Gold Rush-themed city builder for iPad had a fair bit going for it, but lacked in a few crucial areas to make it a true stand-out on the App Store. SomaSim has since added in a sandbox mode, and just last week the first content expansion, entitled Nevada Silver, went live. | Read more »
Fruit Ninja Will be Reborn With a Massiv...
Fruit Ninja Will be Reborn With a Massive Update and Origins Animation Series Posted by Jessica Fisher on September 22nd, 2014 [ permalink ] Halfbrick Studios is rebuilding | Read more »
Daniel Tiger’s Grr-ific Feelings Review
Daniel Tiger’s Grr-ific Feelings Review By Amy Solomon on September 22nd, 2014 Our Rating: iPad Only App - Designed for the iPad Daniel Tiger’s Grr-ific Feelings includes activities that allow young children explore different emotions.   | Read more »
CloudMagic Updated for iOS 8 – Adds Inte...
CloudMagic Updated for iOS 8 – Adds Interactive Notifications, Share Extension, and More Posted by Jessica Fisher on September 22nd, 2014 [ | Read more »
Starbase Annex (Games)
Starbase Annex 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "it’s really very clever... a little bit of Hearthstone and a dash of Eclipse" - PocketTactics.comFrom the creator of Starbase Orion and Starbase Command comes an all new strategy/card/board game hybrid set in the Starbase... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.