Mobile video growth will continue to outpace viewing on connected CE devices
TweetFollow Us on Twitter

Mobile video growth will continue to outpace viewing on connected CE devices

Despite continued growth of online video viewing on connected CE devices and excitement from new platforms like Google’s Chromecast and new consoles from Microsoft and Sony, annual increases in mobile online viewing (tablets and smartphones) are higher than any other category, according to ABI Research (http://www.abiresearch.com).

Worldwide mobile views already constitute over 20% of the total (in 2013) and this share will continue to grow – more than doubling during the five year forecast window. Pay TV services will continue to serve as the primary video entertainment solution for many consumers, but overall time spent watching online video is expected to pass 21 hours per month by 2019, up from 12.7 hours in 2013 (worldwide average among online video viewers).

Computers, however, will remain relevant as many expect these devices to continue serving as the primary viewing device during the workday hours – while tablets secure the most views in the evening. Connected CE tends to see more traffic in the early evening when families often share viewing time; this viewing replaces traditional linear or DVR TV viewing.

"Along with time of day, video content also plays a critical role in the type of devices consumers use to watch online video," says ABI Research Practice Director Sam Rosen. "Short form video, for instance, is quickly becoming the domain of mobile devices. For connected CE it’s less about failing to compete with mobile, than it is a reflection of consumers’ lifestyles and how it dictates which devices are used and when."

Senior analyst Michael Inouye adds: "Mobile viewing also creates additional touch-points which can greatly increase the number of content plays per household — be it multiple household members each watching on mobile screens or multitasking while sitting in front of the TV. In addition, as pay TV services continue to extend the reach of multiscreen services we expect more content, like live sporting events, to play an increasing role on mobile devices."

 
AAPL
$132.54
Apple Inc.
+1.15
GOOG
$540.11
Google Inc.
-2.40
MSFT
$46.90
Microsoft Corporation
-0.52
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: May 18-22, 2015
May Days at 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at what we've been... | Read more »
Biz Builder Delux (Games)
Biz Builder Delux 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Ah, there's nothing like the rhythmic bustle of a burgeoning business burg... especially when you're the one building it! That's right, from a video game store to the corner fast food joint, run what YOU want as the town... | Read more »
Auroch Digital is Bringing Back Games Wo...
| Read more »
Blades of Brim is a New Endless Runner f...
SYBO Games, the minds behind the ever-popular Subway Surfers, have announced their latest project: Blades of Brim. [Read more] | Read more »
Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Draggy Dead (Games)
Draggy Dead 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Ditch your dead end job and take up a rewarding career in Grave Robbing today!Guide the recently deceased to a fun filled life of Meat eating mayhem, be careful of the many traps and enemy's | Read more »
Bad Dinos (Games)
Bad Dinos 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.