U.S. smartphone, tablet in-app advertising to exceed $5.6 billion by 2017
TweetFollow Us on Twitter

U.S. smartphone, tablet in-app advertising to exceed $5.6 billion by 2017

Approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over US$5.6 billion by 2017, according to the Parks Associates research group (http://www.parksassociates.com).

"While industry stakeholders have access to vast amounts of user data, cross-platform audience measurement remains complex, varied, and undefined," Senior Research Analyst Heather Way says."There is no scalable, cross-platform audience metric standard in place to determine how traditional and online video complements or overlaps one another from a usage and advertising perspective. A true cross-platform video measurement approach is essential to quantify unduplicated reach across broadcast and cable TV, the Internet, and mobile apps and web properties. Industry demand will only grow stronger as more consumers access video programs outside of traditional channels."

Parks Associates says 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago.

 
AAPL
$102.99
Apple Inc.
+0.52
GOOG
$532.71
Google Inc.
+6.17
MSFT
$44.38
Microsoft Corpora
-0.50
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Worldly (Games)
Worldly 1.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2 (iTunes) Description: | Read more »
Pro Strategy Football 2014 (Games)
Pro Strategy Football 2014 2014.141001 Device: iOS Universal Category: Games Price: $4.99, Version: 2014.141001 (iTunes) Description: Take the proven strategy of the PSF franchise and add in Casual Play, improved graphics and playability, and an upcoming Career Mode, and you have the premier American Football game on any platform! | Read more »
Super Glyph Quest (Games)
Super Glyph Quest 1.01 Device: iOS Universal Category: Games Price: $2.99, Version: 1.01 (iTunes) Description: Adventure is back Questers! Combine elemental glyphs together to cast powerful spells and vanquish adorable monsters in this match 3 inspired role playing puzzler.Sequel to the much loved Glyph Quest, Super Glyph Quest is... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: Travel to Northern Allansia’s perilous Icefinger Mountains to defeat the wicked Snow Witch in this Fighting Fantasy adventure! | Read more »
Star Warfare 2: Payback Review
Star Warfare 2: Payback Review By Blake Grundman on October 22nd, 2014 Our Rating: :: ONE-TRICK PONYUniversal App - Designed for iPhone and iPad Unfortunately, it doesn’t take long for Star Warfare 2’s free-firing fun to turn into repetitive monotony.   | Read more »
TinType by Hipstamatic (Photography)
TinType by Hipstamatic 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: Create hauntingly beautiful, soul capturing portraits with TinType by Hipstamatic. Inspired by daguerreotypes, tintypes, and other photographic processes from over a hundred years ago, TinType faithfully reproduces... | Read more »
The Latest Update for Heroes of Dragon A...
The Latest Update for Heroes of Dragon Age Introduces Daily PvE Challenges Posted by Ellis Spice on October 22nd, 2014 [ permalink ] | Read more »
Bee Brilliant Review
Bee Brilliant Review By Jennifer Allen on October 22nd, 2014 Our Rating: :: SAMEY MATCH-3Universal App - Designed for iPhone and iPad Want even more Match-3 gaming and fancy a bee based twist? Bee Brilliant is that game. Don’t expect innovation though.   | Read more »
A New Trailer has Been Revealed for Epic...
A New Trailer has Been Revealed for Epic of Kings Posted by Jessica Fisher on October 22nd, 2014 [ permalink ] Dead Mage Inc. has released a new, action-packed trailer for the upcoming Epic of Kings. | Read more »
Find the Line Review
Find the Line Review By Campbell Bird on October 22nd, 2014 Our Rating: :: INSLIDE THE LINESUniversal App - Designed for iPhone and iPad Tease out beautiful line drawings in this unique, free-to-play puzzle game.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.