U.S. smartphone, tablet in-app advertising to exceed $5.6 billion by 2017
TweetFollow Us on Twitter

U.S. smartphone, tablet in-app advertising to exceed $5.6 billion by 2017

Approximately 60% of smartphone and tablet users watch 1-5 hours of TV/video on these mobile platforms each week, which will help drive in-app advertising revenues on these platforms to over US$5.6 billion by 2017, according to the Parks Associates research group (http://www.parksassociates.com).

"While industry stakeholders have access to vast amounts of user data, cross-platform audience measurement remains complex, varied, and undefined," Senior Research Analyst Heather Way says."There is no scalable, cross-platform audience metric standard in place to determine how traditional and online video complements or overlaps one another from a usage and advertising perspective. A true cross-platform video measurement approach is essential to quantify unduplicated reach across broadcast and cable TV, the Internet, and mobile apps and web properties. Industry demand will only grow stronger as more consumers access video programs outside of traditional channels."

Parks Associates says 44% of tablet owners and 32% of smartphone users have increased their video consumption on these mobile platforms compared to 12 months ago.

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

CSR Racing 2: Your guide to what's...
CSR Racing 2, or CSR2, as it likes to call itself, has finally arrived. The follow-up to the immensely popular drag racing game CSR Racing is the first release from NaturalMotion since the studio's acquisition by Zynga in early 2014. [Read more] | Read more »
Nanuleu (Games)
Nanuleu 1.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1 (iTunes) Description: Nanuleu is a strategy game where you take control of ancient magical trees that protect the land from an invading dark force.A destructive power is approaching, the ancient trees have sensed it and have awaken from the long sleep. | Read more »
The Slaughter: Act One (Games)
The Slaughter: Act One 1.0.323 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.323 (iTunes) Description: “The game mixes realism and surrealism to create a story that can cause just as much laughter as fear. A-” - Just Adventure “Has its moments of laughter and sheer horror to excite any avid gamer who loves a... | Read more »
NEO TURF MASTERS (Games)
NEO TURF MASTERS 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: NEOGEO’s legendary golf game is back, in a brand-new mobile version with touch controls!NEO TURF MASTERS (also known as “BIG TOURNAMENT GOLF” in Japan) is an arcade classic that touched an entire generation. | Read more »
How to send money to a friend with the F...
Facebook is already a lot of things to a lot of people. It's a social network, sure, but also a tool for catologing memories, chatting with friends, and much more. [Read more] | Read more »
Branch out into the Chinese market with...
Created a game that you’re super enthused about, only to find yourself struggling to get it the exposure that you believe it duly deserves? With the time, energy and money that goes into development, it’s only right that games should be given the best push in the right direction when it comes to reaching a wide audience – this is where APP TUTTi... | Read more »
Pocket Arcade Story (Games)
Pocket Arcade Story 1.00 Device: iOS Universal Category: Games Price: $4.99, Version: 1.00 (iTunes) Description: Here comes a new challenger: it's the arcade simulation game you've been waiting for! Build your very own gaming paradise packed with heaps of game machines and more! | Read more »
How to get coins faster in Rodeo Stamped...
There comes a time in a cowboy or cowgirl's life when all the riding and lassoing skills in the world aren't enough. You're going to need some cold, hard cash to keep your sky zoo expanding in Rodeo Stampede. [Read more] | Read more »
How to out-do Cam Newton in Can You Dab?
The thing about dance crazes is that you're never really sure when they've run their course. Take the Dab, for instance. Propelled by its adoption as the touchdown celebration of choice for Carolina Panthers quarterback Cam Newton, the Dab seemed like it was so 2015. [Read more] | Read more »
Artik Games releases Splashy Cats for An...
Splashy Cats had us hooked from the title alone, and when we found out the game was literally just zig-zagging one of our favourite pop-culture references, guised as a playable cat character, down a river – our appetites were whetted to say the least… The title managed to reel in an impressive 200,000 downloads within only 48 hours of its release... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.