Streaming music service providers eyeing the auto market
TweetFollow Us on Twitter

Streaming music service providers eyeing the auto market

In recent years, streaming music services have shown that there is a market for personalized radio and on-demand subscription based services, listening via PCs and laptops and particularly via smartphones. Now these companies are turning their attention to the car and are seeking ways to offer their services to motorists, moving into territory the traditional radio stations have held sacred for decades.

"FM broadcasting still dominates in-car listening today, but it is likely that this will gradually diminish in favor of streamed radio and music services as an increasing number of cars become connected," says Gareth Owen, principal analyst at ABI Research (http://www.abiresearch.com). "This trend is already happening in some markets such as the United States. "It is now clear that digital radio via DAB/DAB+ and HD Radio is unlikely to ever become as widespread as FM on a global or even regional basis, and so car OEMs will need to include FM receivers in their infotainment products for many years to come."

ABI Research forecasts that the global shipments of streaming music enabled automotive infotainment systems will exceed 66 million by the end of 2019 which represents around 93% of all connected car infotainment shipments. Nevertheless, streaming services still face a number of significant challenges if they are to ever turn a profit.

In the automotive sector, the biggest challenge is that of platform fragmentation. There are many different solutions available from car OEMs [original equipment manufacturers] and Tier-1 suppliers which means that today streaming music providers need to make their apps compatible with a dozen or so different in-car infotainment platforms. A key advantage of streaming music services is that they can offer targeted advertising services for which advertisers will pay a premium fee.

"Some players such as Harman’s Aha Radio are already testing location-based advertising and Pandora recently started to run 15 and 30 second car-specific audio ads across all vehicle brands and automotive devices which have the Pandora app pre-installed," adds Owen. "This means that advertisers can run car-specific campaigns, targeting listeners who are typically the most engaged with what is being broadcast."

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the masses. [Read more] | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »
Teeny Titans - A Teen Titans Go! Figure...
Teeny Titans - A Teen Titans Go! Figure Battling Game 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Teeny Titans, GO! Join Robin for a figure battling RPG of epic proportions!TEENY COMBAT | Read more »
NinjAwesome: Tips and tricks to be a mor...
Sorry about that headline, but I'm going to go ahead and assume that GameResort would not have named its game NinjAwesome without expecting some of that. It is, in fact, pretty awesome the way it combines an endless runner and old school arcade style action, so the adjective is properly used here. [Read more] | Read more »
Into Mirror (Games)
Into Mirror 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "Is all that we see or seem, but a dream within a dream?"- Edgar Allan PoeNew game by Lemon Jam Studio, the team behind Pursuit of Light.The year 2076.Mirror - a virtual world , has completed public beta , and officially entered... | Read more »
Perchang (Games)
Perchang 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Welcome to Perchang! A test of skill and puzzle solving across 60 stunning levels. | Read more »
BusyCal (Productivity)
BusyCal 3.0 Device: iOS Universal Category: Productivity Price: $4.99, Version: 3.0 (iTunes) Description: BusyCal is a powerful, flexible calendar app for managing busy schedules, events and to dos. | Read more »
Hyperburner (Games)
Hyperburner 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Hyperburner is a high-speed space flier set in a distant colonial solar system. Take your ship through increasingly dangerous courses, unlocking endless-mode leaderboards as you go. Built for mobile with smooth and responsive free... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.