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As noted by AppleInsider.com, Apple has added an ACC [Atlantic Coast Conference] Sports Channel to the Apple TV line-up. It offers game highlights and feature programming related to NCAA March Madness.
The new channel features access to "Campus Insiders," a digital college sports network, as well as the ability to view "Most Recent" content, and a "Search" pane. Content can also be viewed based on schools in the conference, while a list of "Must See Moments" from the ACC are also available through the application.