Mobile tariffs bundled with music drive mobile music usage
TweetFollow Us on Twitter

Mobile tariffs bundled with music drive mobile music usage

Mobile phone Users with access to music bundled into their phone tariffs listen to music on their phones more actively than users without music bundles, according to the Strategy Analytics report "Listening to the Listeners: Mobile Music Survey Results" (http://sa-link.cc/zW).

The study – conducted across the US, China, France, Germany, Spain and the UK — revealed that 72% of mobile phone owners listen to music on their phone actively, or at least once a week, when music is bundled into their tariff compared to 46% for users without music bundled mobile plans.

"Mobile operators and handset manufacturers have a significant role to play in enabling the music industry to grow revenue through access to music that is bundled into customers' phone tariffs, or into the price of the phone," says Nitesh Patel, Director of Wireless Media Strategies, at Strategy Analytics. "Fast growing streaming digital music services such as Spotify, Deezer and Rhapsody have all benefited from bundling their music services into mobile tariffs, while operators can differentiate tariffs from competitors and improve customer loyalty. "

Furthermore, 29% of surveyed consumers identified their mobile phone brand in the top three preferred music service providers compared to 23% identifying their mobile operator."

Currently 77% of consumers claim to listen to music on their phone with over two thirds (70%) claiming to do so at least once per week or more. Notably, a significant proportion of older age groups also listen to music on their phone, with 52% of consumers 55 years old and above listening to music on their phone, and almost 60% doing so once per week or more.

"The survey results underline the extent to which mobile phones are substituting dedicated portable music playing devices as the preferred device for listening to music while on the move," says David MacQueen, executive director of Apps & Media at Strategy Analytics. "Key players in the music industry cannot afford to neglect this trend, particularly among older age segments which clearly see the value of converging music access and communications into the mobile form factor."

 
AAPL
$107.65
Apple Inc.
+0.67
GOOG
$557.07
Google Inc.
+6.76
MSFT
$46.80
Microsoft Corpora
+0.75
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Monster Flash Review
Monster Flash Review By Jordan Minor on October 31st, 2014 Our Rating: :: ALONE IN THE DARKUniversal App - Designed for iPhone and iPad Solid shooting and a surprising amount of spooky tension make Monster Flash a great portable piece of Halloween.   | Read more »
Retry Review
Retry Review By Rob Thomas on October 31st, 2014 Our Rating: :: SOARING HIGHUniversal App - Designed for iPhone and iPad Flappy who? Let Retry wash all those bad bird-related memories away on a cool retro-flavored flight… right into the side of a cliff. Over and over and over again.   | Read more »
Dementia: Book of the Dead Review
Dementia: Book of the Dead Review By Lee Hamlet on October 31st, 2014 Our Rating: :: A TOUGH READUniversal App - Designed for iPhone and iPad A witch hunter is sent after a demonic book in the spooky but short-lived Dementia: Book of the Dead.   | Read more »
Card Dungeon, the Semi-Board Game Roguel...
Card Dungeon, the Semi-Board Game Roguelike, Has Been Renovated Posted by Jessica Fisher on October 31st, 2014 [ permalink ] | Read more »
Logitech Protection + Power iPhone5/5S C...
Made by: Logitech Price: $99.99 Hardware/iOS Integration Rating: 3 out of 5 stars Usability Rating: 0.5 out of 5 stars Reuse Value Rating: 0.75 out of 5 stars Build Quality Rating: 0.75 out of 5 stars Overall Rating: 1.25 out of 5 stars | Read more »
This Is Not a Test Goes Free, Permanentl...
This Is Not a Test Goes Free, Permanently Posted by Jessica Fisher on October 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Swap Heroes Review
Swap Heroes Review By Campbell Bird on October 31st, 2014 Our Rating: :: STRATEGIC SWAPPINGUniversal App - Designed for iPhone and iPad Rotate a cast of heroes to fend of waves of monsters in this difficult, puzzle rpg.   | Read more »
Night Sky Pro™ (Reference)
Night Sky Pro™ 3.0.1 Device: iOS Universal Category: Reference Price: $2.99, Version: 3.0.1 (iTunes) Description: Night Sky Pro™Wonder No More™Night Sky Pro™ is the ultimate stargazing experience. From the creators of the original Night Sky™ app comes an all-new powerful and immersive encounter with the sky above! | Read more »
Audio Defence : Zombie Arena (Games)
Audio Defence : Zombie Arena 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: A zombie shooter audio game. Made from gut-wrenching 3D binaural sound, for a new kind of weird immersion. You are the blind warrior, fighting off wave after wave of Dr Bastard’s Zombies. With 3D binaural sound... | Read more »
RPG Asdivine Hearts (Games)
RPG Asdivine Hearts 1.1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1.0 (iTunes) Description: SPECIAL PRICE50% OFF (USD 7.99 -> USD 3.99)!!!Travel alongside four companions and a cat in the adventure of a lifetime and one that transcends even the world in this latest fantasy RPG!◆◇Story◇◆ | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.