Year-over-year survey results from FatWallet.com show consumers flip flop on when to find best TV deals, ranking Black Friday just ahead of Super Bowl sales this year, while 1 in 4 now choose to stream TV programming.
The survey reports 26% said they will purchase a new TV this year (38% under age 30) and only Black Friday ranks higher than Super Bowl sales when asked when they’re most likely to make a TV purchase. The survey also reveals that their purchasing decisions are influenced most by price (45%), and one-in-four now stream the majority of their TV programming.
Key survey results for those that said they will purchase a new TV this year:
° 25% will buy during Black Friday; 17% will buy during Super Bowl sales (32% in 2014); 4% during Cyber Monday.
° 53% will spend $500+ (up 18% over 2014); 28% will spend $700+ (up 17% over 2014), 43% with annual income +$75k; 19% will spend less than $300 (up 26% over 2014), 33% with annual income under $30k.
° 24% stream the majority of TV programming (43% under 30, 31% of all males); 61% use cable as main source for TV programming.
° 45% are most influenced by price; 42% by features; 13% by brand.
° 56% will buy smart TVs (up 29% over 2014); 11% will buy 4K UHD TVs (up 45% over 2014).
° 41% want 55” or bigger TV screens (up 29% from 2014); 45% want 40-54″ TV (up 30% over 2014) (56% under age 30).
° 28% will make TV purchases via the internet/mobile (up 21% over 2014); 72% buy in-store (down 8% from 2014).
