Polar (http://www.polar.com/us-en) is taking its fitness trackers to the next level by introducing the US$199.95 Polar A360 with wrist-based heart rate monitoring. It features heart rate measurement-based training guidance, in addition to 24/7 activity tracking, and all this information is displayed on a high- resolution color touchscreen. The A360 is waterproof and tracks daily activity, steps, calories, workouts, and sleep.

Designed to encompass a 360-degree lifestyle and encourage activity, Polar A360 vibrates to inform users of incoming calls, messages, calendar alerts, and social media notifications, and also to provide gentle reminders when they have been sitting still for too long. It comes in small, medium, and large size.

Users can match their personal style with interchangeable and vibrantly colored, soft silicone wristbands, which will be available in Powder White, Charcoal Black, Neon Green, Sorbet Pink and Navy Blue for individual purchase. Fully charged, the Polar A360 will track for two weeks with 24/7 activity tracking, including one hour of training per day. It also works with Polar’s H7 heart rate monitor in case users prefer to train with a chest strap.

The latest wearable from Polar goes beyond daily activity tracking to also provide personalized training guidance and motivation to help users meet their fitness goals. The A360 offers the company’s Smart Coaching features such as Activity Guide and Activity Benefit, which provide practical daily activity target suggestions and explain how activities affect the user’s health.

Daily activity and heart rate training details can be viewed on the Polar Flow mobile app (available for iOS and Android), which offers an in-depth analysis of daily, weekly, and monthly activity. The Polar Flow web service also offers a window into a person’s fitness and training diary. If training with a coach or personal trainer, Polar Flow for Coach offers additional training support, as users can connect and share workout information via the web service and receive feedback from their coaches. The A360 also works with Polar Club, allowing users to train with club instructors and view live heart rate data during fitness classes.