ADATA Technology’s (www.adata.com) i-Memory UE710 Rose Gold Flash Drive is designed to match the look of Apple devices such as iPhone 6s/6s plus. It joins previous i-Memory series offerings in catering to the storage expansion needs of mobile device users.

Until now the UE710 was available in white and black color schemes. The Rose Gold version adds an attractive option, crafted to better suit iPhone 6s/6s plus.

Available in up to 128GB, the Apple-certified drive includes Lightning and USB connectivity for data portability and sharing. It provides users with performance up to 30MB/s read speeds (via a Lightning connector) and 94MBs/22MBs (via USB 3.0). Users can switch between the two connectors with the flick of a switch.

ADATA has integrated support for Apple Live Photos in the free i-Memory storage management app. In addition to viewing and transferring still photos and videos from the camera roll, the app can now work with Live Photos, which combine 3-second video clips with every still image. ADATA storage for Apple devices allows users to make the most of the latest iOS features, with Live Photos included.

The i-Meory US710 Rose Gold Flash Drive is accompanied by the latest version of the free i-Memory app, which is free at the Apple App Store. Pricing for the i-Memory UE710 Rose Gold Flash Drive starts at $70.