New data from the Parks Associates (www.parksassociates.com) research group says 37% of U.S. broadband households regularly use transactional services for OTT [over the top] video, such as online video rentals and downloads.
The vast majority of consumers making these a la carte purchases also have a streaming video subscription, emphasizing the potential role of transactional services to supplement subscription OTT. For example, approximately two-thirds of Amazon Instant Video subscribers also rent or purchase titles through the service, and their average expenditures are increasing. By contrast, expenditure on downloads among Netflix subscribers is decreasing.
"Subscription services are the most popular form of OTT video, but a transactional service that offers a wide selection of titles and easy-to-use controls can score with consumers and create new revenues," says Barbara Kraus,...| Read more »