New findings from Juniper Research (www.juniperresearch.com) shows that the mobile Augmented Reality (AR) market, is set to increase dramatically from 60 million unique users this year to nearly 200 million in 2018.
The market will expand from the early adopting gaming segment and navigation based utility to becoming an integral part of the consumer’s ecosystem, according to the research group. Despite initial trepidation and single use applications of the technology, Juniper forecasts AR to become a key future platform for communication and commerce.
AR has a potential to engage a new generation of consumers in a unique manner, combining the personal nature of mobile devices with the Internet’s wealth of accessible information. Juniper’s report finds that as the market matures, the app ecosystem is set to expand rapidly over the forecast period.
Initial innovations will stem from...| Read more »