Call it a tipping point -- more than half (51%) of the U.S. population (ages 13 to 54) now watches TV programs or movies using streaming video at least once a week. Connected TVs, mobile devices, videogame consoles, and streaming services such as Netflix have helped turn a “tecchie” phenomenon into a mainstream entertainment source.
According to a just-released GfK report, "How People Use Media: Over-the-Top TV 2013," the weekly streaming audience for TV and movies in the US has risen from 37% three years ago to 48% in 2012, and edged over the halfway point in the past year.
Tablets and smartphones are playing emerging roles in this transformation; 5% of consumers now use a tablet to watch streaming video of TV programs or movies on a weekly basis, while 4% use a smartphone. Among those who watch TV or movies on tablets or smartphones, three in five say they access such content through an app, while one-third stream directly from a website; the breakdown for...| Read more »