Augmented reality enhances consumer experience by enabling computer-generated content to be superimposed over a live view of the real world, presenting real world environments overlaid with virtual information. Giants such Apple, Google, HP and Microsoft see augmented reality (AR) as both a way to boost their traditional businesses and as a gateway into new markets.
At the same time innovative AR start-ups are attracting funding for both platforms and AR-driven applications aimed at specific industry sectors such as retail, education or computer gaming. Most AR applications are currently oriented towards education or entertainment. As the technology improves in terms of fault tolerance, reliability and safety, AR developments will move into industries with less predictable environments such as construction and defense.
Participants in the AR market should keep in mind that augmented reality opportunities are not in any way limited to software packages. AR will also...| Read more »