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Jan 10
Clean tech claims confusing consumers?

 Americans are deferring action on energy savings because of confusion about the benefits according to Soluxe Energy Solutions, a Connecticut-based marketing company says.

"Most energy efficiency upgrades produce immediate savings," says Gil Kernan , vice president of contractor relations. "But homeowners continue to believe it will be years before they realize a return on their investment in home improvements," he added.

Kernan cited brochures and web sites that refer to "payback times" of two to 15 years for products such as wall and attic insulation, duct sealing, and rooftop solar panels.

"The whole notion of 'payback time' leads customers to think that it will be years before they see any benefits from investing in energy savings," Kernan says. "Nothing could be further from the truth."

Kernan said that most energy efficiency and renewable energy products yield immediate savings, even if the consumer borrows 100% of the cost of the upgrades. If a...

| Read more »
Jan 09
Consumer technology trends to drive enterprise CEM in...

Medallia, which specializes in Customer Experience Management (CEM) software, has issued a call "for industry-leading enterprises to prepare for the impact of fast-changing consumer technology trends on their CEM programs and purchasing decisions."

In a series of 2013 predictions unveiled on the Medallia blog, Michelle de Haaff , the company's newly appointed vice president of marketing, outlines how forward-thinking companies are leveraging social media and mobile devices to interact with their customers and to empower their frontlines. de Haaff predicts that the following trends, driven by consumer behaviors, will have the greatest impact on enterprise CEM program success in 2013:

° Solicited and social feedback merge: To share their experiences, consumers are increasingly turning to social media. This has companies struggling to capture and understand the consumer experience.

° Mobile feedback and action adoption soar: Tech-savvy companies already solicit...

| Read more »
Jan 07
30.5% of small business advertisers plan to spend more...

Small business owners and decision makers are fairly optimistic about revenue projections, with 92.5% expecting their revenue to be flat or up in 2013, according to the latest "Small Business Marketing Forecast" by Ad-ology Research (MarketingForecast.com).

This annual study, now in its fifth year, also reveals that small business decision makers are investing their revenue back into advertising and marketing. 30.5% of SMBs who spend more than $1,000 on advertising plan to spend more in 2013 than they did in 2012.

"For the third consecutive year, more than half of all small businesses are confident that their sales will increase," says C. Lee Smith, president and CEO of Ad-ology Research. "It’s also the third year in a row where more than 90% of small businesses say their advertising budget will remain flat or increase."

Approximately 20.5% of small businesses plan to increase their ad spend on social media networks like Facebook, Twitter and LinkedIn. Most...

| Read more »
Jan 07
E-book reading on the rise

This could be good news for Apple's iBookstore: a recent Pew Internet Research Center survey found that the percentage of Americans aged 16 and older who read an e-book grew from 16% in 2011 to 23% in 2012.

Readers of traditional books dropped from 72% to 67%. Overall, those reading books of any kind dropped from 78% to 75%. eBook device owners jumped from 18% to 33%. Awareness that libraries offer digital texts grew from 24 percent to 31 percent.

The telephone survey of 2,252 people aged 16 and older was conducted from Oct. 15 to Nov. 10. It has a sampling error margin of plus or minus 2.3 percentage points.

| Read more »
Jan 04
McAfee predicts rapid evolution of cyberthreats in 2013

McAfee has released its annual "2013 Threat Predictions" report, highlighting the top threats McAfee Labs foresees for 2013.

Using its proprietary Global Threat Intelligence (GTI), the McAfee Labs team analyzed data on malware, vulnerabilities and online threats in 2012 to predict which trends will increase in 2013. In the coming year, McAfee Labs expects that threats to mobile devices will become even more of a focus of cybercriminals, the influence of the hacktivist group "Anonymous" will decline, and large-scale attacks that attempt to destroy infrastructure will increase.

"Cybercriminals and hacktivists will strengthen and evolve the techniques and tools they use to assault our privacy, bank accounts, mobile devices, businesses, organizations and homes," says said Vincent Weafer, senior vice president of McAfee Labs. "Our 2013 Threat Predictions provides the general public, governments and businesses not only with the top risks in the year to come to be aware of...

| Read more »
Jan 03
Talking cars? They're coming

Within the next 10 years, retiring Baby Boomers over the age of 65 will constitute more than one-third of the registered drivers on U.S. roads, according to new research. A majority of those individuals behind the wheel will be driving vehicles increasingly loaded with digital connectivity and content designed to lure a generation of buyers accustomed to smartphones and tablets.

With mounting concern in recent years about driver distraction resulting from the increased use of in-vehicle technology, will the risk of driver distraction only escalate as these newly-retired drivers, faced with changing sensory perceptions, adapt to their digital environments?

Not to worry. Senior citizens on average may not be as technology savvy as their Gen Y counterparts, but a recent study measuring driver distraction finds that interactive speech technology can help them interface with navigation systems while driving just as safely as younger drivers.

Agero Connected Services...

| Read more »
Jan 02
The Northern Spy: Unintended consequences

By Rick Sutcliffe

The great shift in the computing devices market is well under way, with sales of desktop units tanking, even of laptops flattening out (sic), while those of iPads (there is no tablet market) boom. In this milieu, there are some interesting byplays.

First, sales of Windows machines have been hit far harder than those of Macs, and Windows 8 has not helped either Microsoft or the generic box assemblers. Indeed, uptake appears worse than that of Vista, when it first came out. From a technology market point of view, we are still in the 2008 downturn, and the Spy's predictions on that market when the recovery comes (2014-2015?) remain valid. The large installed base of computers is aging, but corporate replacement decisions have been repeatedly postponed pending economic clarity.

Those decisions will now be made in a vastly different technological and economic landscape than were the original purchases. Then,...

| Read more »
Dec 28
Informa identifies top 10 trends for 2013

Informa Telecoms & Media (www.informa.com) has revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
 
"We reckon that 2013 is going to be another tough year for the telecoms industry with a continued emphasis on cost control," says Mark Newman, chief research officer at Informa Telecoms & Media. "For operators, the migration to a data-centric business and revenue model will continue apace. And we see risks for those operators that do not invest properly in building wide-area networks that can deliver high-quality data services."
 
Informa predicts that:

° Wi-Fi will become a victim of its own success. There will be a shift in operator sentiment away from public Wi-Fi as it becomes evident that the growing availability of free-...

| Read more »
Dec 27
Cutting-edge mobile reference apps to watch for 2013

Paragon Software Group (www.penreader.com), a developer of multi-platform dictionary and reference applications for mobiles and computers, has identified the most important mobile reference applications trends for 2013 based on sales and customer feedback for 2012. The company says trends in mobile dictionary and reference apps include:
 
° In the mobile dictionary market, publishers are no longer competing with each other. Instead, everyone is competing against Google and other free translation sources.
 
° Users prefer customizable dictionary content based on their language level, skills and needs. The "My View" feature provided by most dictionary apps allows users to decide what type of information is shown on the screen. For example, users can select a particular pronunciation (eg, British or American), different grammar levels, etymology, synonyms and practically any other type of...

| Read more »
Dec 26
Global mobile advertising revenues to reach US$12.8...

The global mobile advertising market will generate revenues of US$12.8 billion in 2013, growing from US$8 billion in 2012, according to the latest research published by Informa Telecoms & Media (www.informatandm.com/madvertising).

Mobile advertising revenues are growing every year but brands and advertisers are still spending much less on mobile compared with the amount they spend on PC/desktop, TV, print and radio. In many cases, the analytics and insights available on mobile usage is not compelling enough for brands to spend a large portion of their advertising budget on the medium.

"There is growing recognition of the importance of the mobile medium but when it comes to advertising, most brands and advertisers have not yet managed to effectively engage users and consistently achieve the desired returns with mobile advertising campaigns," says Shailendra Pandey,...

| Read more »
Dec 21
Less than 20% of the world's data is protected

EMC Corp. (www.EMC.com), which enables businesses and service providers to transform their operations and deliver IT as a service, has announced results of the EMC-sponsored IDC Digital Universe study, "Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East." It found that despite the unprecedented expansion of the digital universe due to the massive amounts of data being generated daily by people and machines, IDC estimates that only 0.5% of the world's data is being analyzed. 

The proliferation of devices such as computers and smartphones worldwide, increased Internet access within emerging markets and the boost in data from machines such as surveillance cameras or smart meters has contributed to the doubling of the digital universe within the past two years alone -- to a mammoth 2.8ZB. IDC projects that the digital universe will reach 40 ZB by 2020, an amount that exceeds previous forecasts by 14%.

... | Read more »
Dec 20
Top 10 transformational impacts of the Cloud in 2013

NJVC (www.njvc.com), an information technology solutions provider headquartered in northern Virginia and supplier of Cloudcuity AppDeployer, and Virtual Global, a provider of cloud-enabled enterprise IT solutions based in northern Virginia, have teamed up to offer the top 10 transformational impacts of the cloud in 2013 -- all of which will transform business and government in the biggest disruption IT has experienced in 25 years.

"The disruptive impact of cloud is uprooting old industries and making way for new," says Cary Landis, NJVC senior architect, Cloudcuity AppDeployer and Virtual Global CEO. Whereas change is not new, the rate of change may be accelerating faster than many imagined.

"In the coming year, the cloud's impact on business and government strategies will continue to accelerate, and it will be the biggest driver behind major IT decisions," Landis says. "This, in turn, will cause the biggest...

| Read more »
Dec 20
MFA market predicted to hit $5.45 billion by 2017

The global multi-factor authentication (MFA) market -- which includes different types of authentication and applications -- is expected to reach US$5.45 billion by 2017 at an estimated CAGR [compound annual growth rate] of 17.3% from 2012 to 2017, according to Research and Markets (www.researchandmarkets.com).

Two-factor authentication is most widely used MFA model in the world with smartcard with PIN and one time password (OTP) are the most popular technique. Biometric-based MFA models are growing at a fast rate. North America and Europe covers most of the market, whereas APAC has the fastest growing region.

Some of the key developments in the authentication industry include Microsoft buying PhoneFactor in October 2012. In July 2012, Apple bought AuthenTec . L1 Identity, a biometric technology company was bought by Sagem Morpho (France). Several other acquisitions, mergers, new...

| Read more »
Dec 19
Sports, wellness drive mHealth device shipments past...

A slew of new devices leveraging improved connectivity to mobile handsets have fueled strong growth for wearable wireless mHealth devices in 2012, according to ABI Research (www.abirsearch.com). By the end of the year, nearly 30 million devices will have shipped, up 37% on 2011 shipments, says the research group.

The inclusion of Bluetooth Smart Ready connectivity in many smartphones including Apple’s iPhone and Samsung’s Galaxy III, is driving a new wave of interest and investment in the capabilities of wearable sensoring devices. Between 2011 and 2017 the market for these devices will grow at a CAGR [compound annual growth rate] of nearly 40%.

Existing wearable wireless sports and wireless vendors, such as Polar, Garmin, Nike, Adidas, and others have all expanded their wearable wireless sensor offerings during 2012 while a host of start-ups have come to market with offerings extending the use and...

| Read more »
Dec 18
Americans stress the benefits, demands of...

TeamViewer (www.teamviewer.com), a provider of remote control and online meetings software, has announced the findings of its survey of 500 American adults ages 18 and older who work from home either full time or part time, conducted online by uSamp in October.

The survey, which was drafted based on TeamViewer’s experience in office communication, found that fully half (50%) of telecommuters feel that they are more productive working from home, with 23% even saying that they are much more productive.

The survey also found that 45% of Americans believe the average telecommuter saves themselves from traveling 21-50 miles per day. This statistic becomes even more interesting given that the survey revealed 80% of Americans say that saving money on gas and having no daily commute are among the biggest benefits of working from home. The survey also showed further benefits Americans see when telecommuting...

| Read more »
Dec 17
Key security trends for 2013

Kaspersky Lab’s (www.kaspersky.com) experts have presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools and the increase in cybercriminal attacks targeting cloud-based services.

Targeted attacks on businesses have only become a prevalent threat within the last two years. Kaspersky Lab expects the amount of targeted attacks, with the purpose of cyber-espionage, to continue in 2013 and beyond, becoming the most significant threat for businesses. Another trend that will likely impact companies and governments is the continued rise of “hacktivism” and its concomitant politically-motivated cyber-attacks.

State-sponsored cyber warfare will undoubtedly continue in 2013. In fact,...

| Read more »
Dec 13
File sharing services frowned up at work

Nasuni (www.nasuni.com), a provider of enterprise storage to large, distributed organizations, has released its "Special Report on Shadow IT in the Workplace," which reveals that large numbers of employees use Dropbox and other consumer file sharing services for sensitive work-related data, even if they know that their employer has a specific policy banning the use of such services.

Nearly one-half of employees who know company doesn't allow use of file sharing services use them anyway. According to the folks at Nasuni, businesses rely on corporate IT teams to manage secure protection and controlled access to critical data. When employees use consumer-grade file sharing services for work files, they override the systems in place and usurp the responsibility of IT. As the flood of consumer mobile devices entering the workplace rises, the risk of data loss and exposure is growing.

Nasuni surveyed more than 1,300...

| Read more »
Dec 12
Freemium is new trend for smartphone apps

Nothing is impossible when it comes to setting app prices. Freemium models are on the rise in the US, UK and Germany. Staggered prices combined with cleverly communicated value boost customer loyalty.

The international App Store Study 2012 conducted by the global strategy and marketing consultancy Simon-Kucher & Partners in the US, UK and Germany analyzed the prices of 2,400 apps by price and category. Looking at the top 100 downloads and top 100 purchases in the Apple AppStore, the study shows consensus concerning price models and ranges across the countries.

Although upfront payment is the most common price model for apps (40%), freemium models are on the rise. Almost one-third of all apps use a freemium model already: a new trend in the industry. Looking at the price levels and the differences between upfront and in-app prices, prices strongly vary.

App developers have created two different freemium price models. They offer apps for an upfront payment...

| Read more »
Dec 12
Smart TV sales will exceed 220 million annually by...

If Apple is indeed planning its own HDTV (the rumored "iTV") the time may be ripe. Over 220 million Smart TV sets will be sold worldwide in 2017, up from the 54 million that will be sold in 2012, according to Informa Telecoms & Media’s (www.informatandm.com) latest Smart TV device forecasts.

The research group says that 31% of households worldwide will own at least one Smart TV in five years time, according to Informa, with household penetration much higher in North America (63%) and Western Europe (64%). However, while Smart TV connection rates are rising, they will continue to lag the connection rates of games consoles and media streaming devices (such as Apple TV and Roku).  
 
With their long lifecycles, TVs are simply not the right device to be the hub of the digital home. Instead devices that are regularly replaced, including smartphones, tablets, set-top boxes, media streamers and...

| Read more »
Dec 11
IEEE Computer Society: 13 technology trends for 2013

In the coming year, the "Internet of Things" will change how consumers and enterprises use technology, interactive displays will become common in public spaces, robots will be used to rehabilitate patients, and visualization will help solve the big data problem.

Those are just some of the technological advances that experts from the IEEE Computer Society, a membership organization for technology leaders, foresee in 2013.

"The promise for the coming years is not just technology," says incoming IEEE Computer Society President David Alan Grier. "But technology and data–how we get data from the right sources and get it to the right people in the right forms. That is the big issue that engages many of our members."   

Among the major advances that IEEE Computer Society experts forecast for 2013:

°  The Internet of Things will change how consumers and enterprises use technology. Promising to be the most disruptive technology since the World Wide Web, the...

| Read more »
Dec 10
Image traffic growth surpasses video traffic growth

Flash Networks (www.flashnetworks.com), a global provider of intelligent mobile Internet solutions, says image traffic growth has surpassed video traffic growth for those markets with a high level of smart phone penetration. Image traffic grew 33% as compared with 5% growth for video traffic in the Americas and Europe for the last six months.

Where smart phone penetration is lower, primarily in Asia, video traffic is still growing faster than image traffic. Flash Networks has collected this data over the last six months from several Tier One Operator networks located in Europe, Asia and the Americas, collectively servicing over 200 million subscribers. Approximately 85% percent of the overall traffic was running on smart phones in saturated markets.

Mobile social networks such as Instagram, Twitter, Pinterest and Facebook are increasing the sharing of images, which is greatly contributing to the...

| Read more »
Dec 07
Cumulative mobile app revenues set to exceed $30...

To-date revenues accumulated by the global mobile application market will pass the US$30 billion milestone by the end of this year, according to new Market Data from ABI Research (http://macte.ch/WrzYm).

The cumulative revenue base includes the money made from pay-per-downloads, in-app purchases, subscriptions, and in-app advertisements, and it is nearly double the amount that had been reached by end-2011.

"Consumers’ high interest in apps has for long time been obvious from download volumes, but it’s 2012 that will go down in history as the year when the economic side of the business finally took off," Senior analyst Aapo Markkanen says. "We’re no longer talking only about a short-term gold rush. Apps have become a major digital industry."

The catalyst behind the quest of turning apps into money has been Apple, which not only came up with a compelling OS, but also with well-executed...

| Read more »
Dec 06
Global display market worth US$164.24 billion by 2017

According to a new market research report, "Global Display Market (2012 - 2017)" from MarketsandMarkets (www.marketsandmarkets.com) the total global display market is expected to reach US$164.24 billion by 2017, at a CAGR [compound average growth rate] of 3.1% from 2012 to 2017.

The global display market comprises the one by technology and the other by type. The display technology is differentiated as follows: e-ink display, OLED display, TFT-LCD display, LED-LCD display, LED display, DLP, LCoS display and Plasma display. The e-ink display is basically deployed in e-reader product applications while LCD and LED types are primarily involved in televisions products. LCoS displays have a high market share in projector equipment.

The OLED display has a huge market share in smartphone and related applications and is set to be the major display technology in future with more demand for...

| Read more »
Dec 05
Tablets overtaking laptops as must-have holiday item

New research from Parks Associates (www.parksassociates.com) indicates U.S. consumers plan to spend over 33% more on CE [consumer electronic] devices this holiday season compared to last year, with the total amount increasing from US$793 per household in 2011 to $1,058 in 2012.

The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express the greatest preferences for the Apple iPad and iPhone.

"Twenty-six percent of U.S. consumers intend to spend more on CE, the best rate since 2008," says John Barrett, director, Consumer Analytics, Parks Associates.  "For the first time, more U.S. households plan to purchase a tablet than a laptop, netbook, or Ultrabook computer."

Parks Associates finds consumers want a device that...

| Read more »
Dec 04
Tablets, HD televisions top consumer's holiday...

The holiday shopping season is off to a strong start for the consumer electronics industry thanks to a variety of new tablet and television offerings. Individuals are shelling out in a big way when it comes to the hottest, portable electronics, according to Abt Electronics (www.abt.com), one of the nation’s largest independent retailers.

The retailer experienced an increased amount of foot-traffic in store and online during Black Friday with consumers looking for the latest tablets, high-definition televisions and the always practical digital cameras.

"Consumers have a strong desire to get their hands on the newest technology and their spending habits will likely reflect this trend all season," says ABT Co-President Jon Abt. "In a multitasking world, consumers are looking for the fastest and latest way to connect to the internet while on-the-go. It’s not surprising to see consumers’ holiday spending leaning towards...

| Read more »
 
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