A new study from ABI Research (www.abiresearch.com) finds that integration with social networks will add significant value to enterprises’ M2M strategies in the coming years.
Initially, this trend will concern companies’ internal social channels, such as Salesforce.com’s Chatter, which is forecasted to be actively used by 60,000 enterprises at end-2013. Going forward, the emphasis will shift towards Facebook and other consumer-facing networks, which ABI Research forecasts to cover 2.9 billion users by end-2018.
"There’s an intriguing intersection developing around social networks and M2M services," says senior analyst Aapo Markkanen. "At this stage the activity is nascent, but over the next five years we expect the relationship between the two to become increasingly synergistic. The innovations it results in will add a strong social ingredient to the decade’s true megatrend: the Internet of...| Read more »