Organizations should keep in mind that gamification is about more than just the underlying technology, says Ovum (www.ovum.com). By also considering the strategic, organizational, cultural, and psychological aspects of reasonably priced and low-risk gamification applications, businesses can improve productivity.
In new research by Ovum, the global analyst firm shows how enterprises and the public sector can effectively apply gamification for maximum advantage, and recommends that organizations should begin exploring gamification for either customer- or employee-facing uses.
"Gamification can help enhance customer engagement and manage employee behaviors and productivity levels, but there must be clear understanding of how such an initiative will directly benefit the business," says Adam Holtby, a Software & IT Solutions analyst at Ovum. "However, to better support business goals, the mapping of the value of...| Read more »