New research from Parks Associates (www.parksassociates.com) indicates U.S. consumers plan to spend over 33% more on CE [consumer electronic] devices this holiday season compared to last year, with the total amount increasing from US$793 per household in 2011 to $1,058 in 2012.
The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express the greatest preferences for the Apple iPad and iPhone.
"Twenty-six percent of U.S. consumers intend to spend more on CE, the best rate since 2008," says John Barrett, director, Consumer Analytics, Parks Associates. "For the first time, more U.S. households plan to purchase a tablet than a laptop, netbook, or Ultrabook computer."
Parks Associates finds consumers want a device that...| Read more »