ABI Research’s (www.abiresearch.com) latest mobile Internet pricing tracker reinforces the notion that there are essentially five mobile Internet pricing models in operation: the Tiered Usage Pricing Plan; the All You Can Eat Data Plan; the Unlimited Plan with Speed Restriction; the Data Surfing Time Plan; and the Multi-device Shared Plan.
Although much talked about, Multi-device Shared Plans are relatively novel with approximately only 5% of mobile subscribers having the option to subscribe to Multi-device Shared Plans. Of the addressable market, 15% can choose from All You Can Eat Data plans, but 66% only have recourse to the traditional Tiered
"Mobile operators should be prepared to adopt novel pricing models in order to boost subscriber adoption and therefore incremental revenue. Multi-device Shared Plans have helped operators like Verizon in the US to boost revenue per account," says Jake...| Read more »