Mobile gamers and social networkers spend the most time playing games or posting updates during TV prime time -- weekdays from 8-10 pm -- according to an hour-by-hour analysis of Arbitron Mobile smartphone panelists (www.abitron.com) in the United States during the fourth quarter 2012.
Five functions -- –voice calls, messaging, browsing, social networking, and gaming -- dominate weekday smartphone use by Arbitron Mobile panelists in the U.S. The average time per hour for each of the five top smartphone functions rises sharply until the 9-10 am hour when messaging, browsing, social networking, and gaming enter a late morning plateau.
The plateau exception: mobile voice calls. Average time per hour continues to increase until noon, when it sags slightly over the lunch break, and then accelerates again to a 5 pm peak. Both mobile social media and mobile gaming see a slow increase in their average time per hour...| Read more »