A new report estimates the share of commercial emails opened on mobile devices will surpass 50%in the next six to 12 months, according to new research from data and digital messaging solutions provider Knotice.
The "Knotice Mobile Email Opens Report: 2nd Half 2012" reveals that most brands will likely see at least half of their commercial emails opened via mobile devices by the end of 2013. Currently, 41% of commercial emails are opened on mobile devices, up from a 27% mobile email open rate a year earlier. Key findings include:
° The number of emails opened on a mobile device (smartphone and/or tablet) during the second half of 2012 rose to 41%. This is a 51% increase over the former mobile email open rate of 36% from the second half of 2012. Data shows the steady, strong increase in mobile open rates continues, which underscores the importance of having a mobile-first mindset.
° Nearly half of all emails opened in the consumer services industry were opened...| Read more »