To-date revenues accumulated by the global mobile application market will pass the US$30 billion milestone by the end of this year, according to new Market Data from ABI Research (http://macte.ch/WrzYm).
The cumulative revenue base includes the money made from pay-per-downloads, in-app purchases, subscriptions, and in-app advertisements, and it is nearly double the amount that had been reached by end-2011.
"Consumers’ high interest in apps has for long time been obvious from download volumes, but it’s 2012 that will go down in history as the year when the economic side of the business finally took off," Senior analyst Aapo Markkanen says. "We’re no longer talking only about a short-term gold rush. Apps have become a major digital industry."
The catalyst behind the quest of turning apps into money has been Apple, which not only came up with a compelling OS, but also with well-executed...| Read more »