Mobile phone users are ready for new options in data pricing and on-device solutions that provide them with more ability to control and personalize their mobile service, according to Strategy Analytics (www.strategyanalytics.com).
The survey reveals 60% of mobile phone owners want to be able to customize their plans, and 50% are interested in the ability to directly purchase more data in real-time from their device. Strategy Analytics surveyed over 500 mobile phone users in each of six mobile markets (China, France, Germany, Spain, the UK and the U.S.). Key findings include:
° 60% of mobile phone users are interested in customization of their service plan, with particularly high interest in China (74%) the US (67%) and the UK (58%).
° 50% express interest in a real-time, on-device option to monitor data use and purchase more data.
° In China, interest in plan option for...| Read more »