Gartner, Inc. (http://www.gartner.com) says that IT leaders have a significant opportunity to contribute to the business by creating a more flexible work environment that accommodates the needs of the business consumer.
Starting with the rise of PCs and the Internet era, users have a greater influence on IT strategy and we are currently witnessing the rise of what Gartner calls the "business consumer" — an employee for whom business activities are one part of a wider lifestyle," says Matthew Cain, research vice president at the research group.
"Individuals do not stop being consumers when they go to work," he adds. "Business consumers often make more consumer-like choices in their workplace computing tools and styles to increase efficiency."
Given the complexity of work environments and the geographic distribution of expertise across organizations, a critical competitive advantage will accrue...| Read more »