An Apple patent (number 8213766) for embedded information for DVD independent of DVD player software has appeared at the U.S. Patent & Trademark Office. Yep, for DVDs, even though Apple seems to be slowly phasing out built-in optical drives on Macs -- and Steve Jobs described Blu-ray as a "bag of hurt."
The patent has an original filing date of 2010. So perhaps it has simply outgrown its usefulness. Or perhaps Apple is planning some sort of DVD version of iTunes Match such as Wal-Mart's service that turns DVD/Blu-ray collections into digital movies (http://macte.ch/1CVUJ).
Per the invention, an operating system extension is used to implement embedded information on a DVD. The operating system extension examines DVD sector addresses requested from the DVD hardware. When address associated with an embedded link is requested, an application program that can run the embedded link is started, and the...| Read more »