Digital consumers around the world are starting to tire of their personal data being collected across the Internet, says Ovum (www.ovum.com). The global industry analysts paint a threatening scenario for the Internet economy, as consumers seek out new tools that allow them to remain "invisible" -- untraceable and impossible to target by data means.
Ovum’s latest "Consumer Insights Survey" reveals that 68% of the Internet population across 11 countries would select a "do-not-track" (DNT) feature if it was easily available, suggesting that a data black hole could soon open up under the Internet economy. This hardening of consumer attitudes, coupled with tightening regulation, could diminish personal data supply lines and have a considerable impact on targeted advertising, CRM, big data analytics, and other digital industries.
"Unfortunately, in the gold rush that is big data, taking the supply of 'little data' --...| Read more »