The iPad is still a ways off from becoming a “fourth screen” and creating new revenue streams for content providers, according to Knowledge Networks’ (http://www.knowledgenetworks.com). Why? Not surprisingly because people prefer free content!
The "How People Use Media: iPads -- A First Look" report from Knowledge Networks' surveyed 205 iPad owners and users, and found early adopters are not demonstrating unique behaviors: six of the seven top reported activities are familiar ones, like web surfing and email. According to the study, 76% of owners use the iPad at least five days a week, while 55% of owners use the device every day.
But these users are bringing the free Internet mindset to the iPad, and only a small portion of users is willing to pay for content. This is a trend worth watching, as the iPad’s advertising-supported media model is different from that of any other...| Read more »