In July 2010, a group of media and electronics companies have announced an agreement on an all-formats system called UltraViolet for digital downloads. The single standard will, at least in theory, allow the consumer to purchase films to be viewed on any device -- a computer, smartphone, game console, Blu-ray player, and television. And it sounds like something Apple would like, but that remains to be seen.
Backed by 48 companies -- including film studios such as Paramount, Warner Bros., Sony and Fox, and tech firms like Microsoft, Toshiba, Panasonic as well as Intel and Comcast -- the consortium, called the Digital Entertainment Content Ecosystem (DECE) covers the spectrum of entertainment, software, hardware, and retail companies. The only holdouts are the Walt Disney Company, which has developed its own system called KeyChest, and, yep, Apple.
According to the DECE, consumers will be able to create free, cloud-based UltraViolet accounts, which will include a...
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