If Apple wants to pull out its big guns and make a serious move with the Apple TV for the living room, here's their chance. Residential television service customers are notably less satisfied with the cost of service, compared with 2009, according to the J.D. Power and Associates 2010 U.S. Residential Television Service Satisfaction Study (http://www.JDPower.com).
Customer satisfaction with the cost of television service averages 541 on a 1,000-point scale in 2010, down 14 points from 555 in 2009. Customers of traditional cable providers are particularly dissatisfied with their cost of service. Satisfaction with fairness of prices paid among cable customers is 22% lower than among customers of telephone company providers (such as AT&T and Verizon) and 18% lower than among customers of satellite providers (such as DIRECTV and DISH).
"Despite this decline in satisfaction with cost of service, DVR...| Read more »