Apple's iBookstore seems to be off to a good start. But as ereading grows in popularity, Apple needs to expand its offerings.
At launch, the iBookstore had 60,000 titles (I'm not sure how many it currently has). Amazon says it has 450,000 titles. Apple has a lot of catching up to do.
In a recent study to understand how portable, multi-function devices or MFDs (e.g., iPhone, iPad, Blackberry, Android devices, etc) are changing consumer book reading habits, consumers who utilized these devices expressed a tremendous affinity for them, struggling to come up with any significant shortcomings to reading ebooks on them. These consumers also revealed their specific preference for MFDs, usage occasions and their ebook purchasing habits.
The two-part study with over 300 MFD owners who have read an ebook in the past six months, was conducted by online qualitative research firm iModerate Research Technologies and research and publishing consultancy, Brock Associates. A...| Read more »