By Greg Mills
As an Apple fan and a believer in the wisdom of most of what comes out of Cupertino, I bought the most recent Apple TV device and have used it quite a bit since it was first launched. As I noted in this space on a number of occasions I think there is an opening for Apple to challenge the cable/satellite TV content providers, since a lot of people hate them, but it won't be easy and it is not happening yet for Apple. The numbers aren't right yet.
We see the decline of physical media for digital video content delivery, to be sure, but what is replacing video tapes and disks isn't steaming video over iTunes, but rather NetFlix and other streaming content providers with affordable, flat rate monthly plans. Apple TV's iTunes video content available for streaming is way too expensive; the one-off, rental "go to market plan" needs drastic reworking to succeed.
When you analyze the video content offered by Apple TV and the attempt to rent...| Read more »