The U.S. consumer electronics (CE) market has been hit disproportionately hard by the economic downturn, with U.S. households projected to spend 17% less on CE in 2010 than the previous year. This is the largest projected decline in CE spending among the 20 countries surveyed by the International Data Corp. (http://www.idc.com) in a recent ConsumerScape 3600 study. Strangely, this could be good news for Apple.
Let me explain.
Among these countries, the emerging BRIC markets (Brazil, Russia, India, and China) are expected to lead the CE recovery with household CE spending gains of more than 20% year over year. Despite the decline in U.S. CE spending, IDC found that important opportunities still exist within key product categories and across specific consumer market segments.
Even though U.S. consumers are spending less on CE, they still own more devices (an average of 15.4 major devices per household...| Read more »