By Greg Mills
The newer "go-to-market" models for digital video content that took Blockbuster down, (NetFlix and on-demand cable TV) is also threatening over-the-air broadcasting. Rabbit ears don't hack it anymore.
Broadcast TV is becoming a class-defining technology. People who have the money to spend on entertainment are going to alternative ways to obtain video content. The numbers are disturbing to the broadcast industry, which relies on heavy advertising to survive. Even in the deepest recession in the living memory of the American public, the share of viewers watching "free" broadcast TV (over-the-air) are declining. Frankly, when almost half of over-the-air programing is advertising, it is no wonder those who can afford to get TV other ways do so.
The content providers are getting used to a steady stream of money from cable and satellite TV systems. There is a small amount paid per customer to each channel provided. This amounts to...| Read more »