While Steve Jobs glibly passes the AppleTV device off as a "hobby", he is too smart to have missed the big picture, as broadcast, cable TV and even satellite TV seem to have peaked and are in a slow decline in both customers and revenue. Then you see Blockbuster and countless other smaller video rental places in decline, you have to ask the question, where are the customers going? DVD disk sales can't be the answer either.
Digital TV and High Definition TV have made inroads faster than prior TV technology. It was years before VHS penetrated the market and became very common. DVD disks have already peaked and Blu-ray has now begun its reign since it clobbered the other high def. format. I expect the period Blu-ray is popular to be short, as streaming HD entertainment is going to be the next wave. The high speed Internet service that is required to make downloading HDTV programing fast enough to be practical is becoming an expected level or service these days.
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