This has got to be good news for Apple (and other tech companies): electronics purchases are top of mind for consumers this year, according to About.com’s April 2010 Consumer Electronics Study. Findings also revealed that consumers are being smarter about their electronics purchases with nearly 65% planning to spend more time researching online before buying.
After researching key areas of consumer behaviors including how consumers shop for electronics (e.g., computers, wireless phones, TVs, DVD players, cameras, music players, video games and E-book readers), what advertisements they find most appealing and what types of electronic products they plan to purchase this year, the analysis revealed the following.
When consumers shop for electronics products:
° Nearly 70% of the respondents said they usually wait a few months to purchase electronics to ensure the product is worth the money and functions properly.
° While consumers are price conscious, they...