Mobile email has become a "make or break" communication channel for marketers, according to the latest survey from Constant Contact (www.constantcontact.com) and research firm Chadwick Martin Bailey. The survey of 1,497 consumers found that 80% of smartphone owners say it's "extremely important" to be able to read emails on their mobile devices.
The study also exposed what could be unfortunate results for marketers who have not yet taken mobile email display into consideration: 75% said they are "highly likely" to delete an email if they can’t read it on their smartphone.
Additional research revealed the positive benefits of well-planned mobile email campaigns. Among consumers who use smartphones and laptops/desktops to read emails, 79% say they are highly likely to reopen an email on a laptop or desktop after having originally opened it on a mobile device. Almost half (49%) of respondents...| Read more »