The recently launched iPhone 5c is not expected to have an effect on overall smartphone adoption rate in emerging markets, while Microsoft's acquisition of Nokia provides a reason for cautious optimism, according to a new research note by Pyramid Research (www.pyramidresearch.com).
Emerging markets will be the driving force behind the global smartphone sales growth, with 70% of total smartphone sales originating in this part of the world in 2018. Projections provided in the Pyramid Point assume that the global smartphone average selling price will gradually decline and that this number will be below US$100 across the poorest countries in the emerging world.
However, in order for the next two billion people to be connected to the Internet via smartphones in the next five years, the price of these devices should fall to around $50. This relatively hard to reach target is attainable if more...| Read more »