Almost 40% of Blackberry users prefer the iPhone as their next smartphone purchase
TweetFollow Us on Twitter

Almost 40% of Blackberry users prefer the iPhone as their next smartphone purchase


Nearly 40% of Blackberry users continue to prefer Apple's iPhone as their next smartphone purchase, but a third of them would also switch to the Android operating system, according to the second smartphone brand loyalty survey conducted semi-annually via Crowd Science's (http://www.crowdscience.com) research platform for online audience measurement.

The Crowd Scientists also found Android users rivaling iPhone users in loyalty, with about 90% of each user group planning to stick with their current brand when buying their next phone. Asked specifically if they'd swap their present phone for Google's new Android-based Nexus One, 32% of Blackberry users said "yes," compared with just 9% of iPhone users. This figure zoomed to 60% for users of smartphones not made by Blackberry or Apple.

"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," says John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."

Crowd Science's methodology applies sampling and research techniques to online populations, allowing for real-time results. Indeed, a significant event affecting the research -- the debut of Nexus One on January 5 -- occurred midway through the Dec. 24. 2009 to Jan. 21, 2010 study period. Rather than being a disruptive factor, however, the Crowd Scientists were able to measure how the launch affected the attitudes of respondents.

For example, awareness of the Android operating system jumped six points -- to 66% from 60%. Moving from awareness to familiarity, however, results were stable throughout the research period --at about 10% for all smartphone users excluding Android owners. Awareness of the Google Nexus One phone itself following launch was found to be 91% among iPhone users, 75% amongst Blackberry users, and 73% among users of other smartphones.

Android users skew younger and less affluent than iPhone and Blackberry users. Users of all types of smartphones had downloaded more free applications than paid ones during the preceding seven days, with iPhone users significantly more likely to pay for apps, Android users leading in free apps, and Blackbery users far behind on both fronts. Both Android users and iPhone users were found much more likely than Blackberry users to use their phones only for personal use (32%, 28% and 16% respectively). On the other hand, 7% of Blackberry users use their phone only for business, with that category of user minimal with iPhone (1%) and non-existent in the Android base.

For the survey, the Crowd Scientists tapped 1,140 respondents who were randomly recruited via the Crowd Science Sample Beta program from websites serving more than 20 million unique visitors. The vast majority of respondents (44%) used a regular cell phone, not a smart phone. iPhone users represented 17% of the respondents, followed by Blackberry users (15%), Nokia (10%), Windows Mobile (4%), Android (3%) and Palm (2%).

 
AAPL
$126.41
Apple Inc.
-2.13
GOOG
$575.33
Google Inc.
+1.96
MSFT
$43.11
Microsoft Corpora
+0.06
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Bored? MyLeisure FreeTime Maximizer Will...
Bored? MyLeisure FreeTime Maximizer Will Take Care of That! Posted by Jessica Fisher on March 5th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
New Publisher Allstar Games Heads West w...
Allstar Games has announced its first mobile title designed for western audiences, Allstar Heroes. The game will be a massive online battle arena (MOBA) that offers dozens of heroes for you to collect and pit against your opponents. As each hero has a different set of powers, you can create a complex strategy in choosing who goes on your team.... | Read more »
RAD Boarding Review
RAD Boarding Review By Jennifer Allen on March 5th, 2015 Our Rating: :: NEARLY RADUniversal App - Designed for iPhone and iPad RAD Boarding isn’t quite one of the greats, but it has potential.   | Read more »
Presenting the International Mobile Gami...
11th Annual International Mobile Gaming Awards ceremony, hosted by actress Allison Haislip, gathered mobile game developers and publishers from around the world. They chose 13 winners out of the 93 nominations. British studio USTWO won the the Grand Prix for their innovative puzzler, Monument Valley. The rest of the winners were: | Read more »
AG Drive Review
AG Drive Review By Tre Lawrence on March 5th, 2015 Our Rating: :: FUTURISTIC STREET RACING.Universal App - Designed for iPhone and iPad Futuristic racing… interstellar style.   | Read more »
GDC 2015 – Nightmare Guardians is an Int...
GDC 2015 – Nightmare Guardians is an Interesting Hybrid of MOBA and Lane Defense Posted by Rob Rich on March 5th, 2015 [ permalink ] I have to say that lane defense (i.e. | Read more »
Overkill 3 Review
Overkill 3 Review By Tre Lawrence on March 5th, 2015 Our Rating: :: WHO'S NEXT?Universal App - Designed for iPhone and iPad Cover system gameplay in the third-person.   Developer: Craneballs Price: Free Version Reviewed: 1.1.6 Device Reviewed On: iPad Mini 2 | Read more »
Warner Bros. Interactive Entertainment A...
Warner Bros. has some exciting games coming down the pipe! | Read more »
GDC 2015 – Star Trek Timelines will Prob...
GDC 2015 – Star Trek Timelines will Probably Make Your Inner Trekkie Squeal With Glee Posted by Rob Rich on March 4th, 2015 [ permalink ] Any popular fictional universe has its fair share of fan fiction – where belo | Read more »
Protect Yourself from an Onslaught of Ca...
Surprise Attack Games has announced a Cat-astrophic new physics puzzler called Fort Meow! In the game, a young girl named Nia finds her grandfather’s journal which triggers an all mighty feline attack! Why do the cats want the journal? Who knows, but you’ll have to protect it with pillow forts and over twenty items to discover. As you read the... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.