Analyst: Apple TV 'interesting, potentially important'
TweetFollow Us on Twitter

Analyst: Apple TV 'interesting, potentially important'

He says that Apple isn't the first to try to extend Mac/PC content to the living room. Microsoft's Windows Media Center strategy has been attempting this since 2002 with mixed results, and various other media adapters have come to market since then and gotten only minimal consumer acceptance, he adds.

"On the other hand, you could say the same for Apple's late entry into the MP3 space," Bajarin writes. "Though MP3 players had been around since 1997, Apple's iconic player didn't arrive until 2002. The iPod's design and simpler, easy-to-use interface has propelled it to a market share of more than 70 percent. Although I don't expect Apple to have quite the same spectacular results with its Apple TV product, the market impact may be similar to that of the iPod. Apple TV could make moving computer content around the house another mainstream digital activity."

He says that what separates Apple's approach from Microsoft's is a three-fold strategy. One: the company will deliver Mac/PC content to the living room via wireless technology. Two: the new user interface encompasses a "powerful yet simple ecosystem" that, especially in the Mac version, ties it directly to Apple's iLife suite of products, which will make it easy to take the content on the Mac or PC and move it to the TV. Third: Apple will use its own retail stores to demonstrate how the product will work to mainstream consumers.

"Regardless of how successful Apple TV will be, its entry into the digital-living-room clash will someday be seen as a milestone in our digital world," Bajarin writes Bajarin writes. "Although others have labored long and hard to deliver on this concept with only minimal success, I believe Apple's reputation for delivering iconic products will extend to this market as well. By delivering a well-designed, easy-to-use solution, Apple will be the one that finally gets customers to understand what it means to move their content around the house. And, perhaps in the way that the Apple iPod redefined MP3 players, Apple TV will become the product that redefines the PC-to-TV digital media experience."

Check out the offerings at [url=http://www.macosken.com]Mac OS Ken[/url] and [url=http://www.thevideosandbox.com]The Video Sandbox[/url], Macsimum New's media partners. And don't forget: the "Macsimum Valentine's Day Coupon Book" is now [url=http://www.twango.com/channel/DSellers.couponbook]available[/url]. It's a 2.2MB, PDF, downloadable coupon book with discounts, special offers and promotions in conjunction with Valentine's Day. Double click it to open.

 
AAPL
$95.39
Apple Inc.
+0.04
GOOG
$576.08
Google Inc.
+4.99
MSFT
$41.67
Microsoft Corpora
-0.11
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Macrocosm (Games)
Macrocosm 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Urban Trial Freestyle (Games)
Urban Trial Freestyle 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Sky Tourist Blitz Trip (Games)
Sky Tourist Blitz Trip 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: The journey goes on with Petey Pendant, the astro-travel guru. This time he discovers the east side of Plumia, the jungle planet with mild violent inhabitants, who are still making his way difficult. Escort him on this “... | Read more »
Blackwell 3: Convergence (Games)
Blackwell 3: Convergence 1.9 Device: iOS Universal Category: Games Price: $2.99, Version: 1.9 (iTunes) Description: | Read more »
Gnumz: Masters of Defense HD TD (Games)
Gnumz: Masters of Defense HD TD 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: This HD application is designed for Retina displays and newer devices!An enemy army is at our gates!Lead the defense! | Read more »
A Ton of New Content Comes With the Migh...
A Ton of New Content Comes With the Might & Magic Duel of Champions Griffin Bane Expansion Posted by Jessica Fisher on July 9th, 2014 [ permalin | Read more »
Another Big List of iPad and iPhone Game...
It feels like we just had a big iOS game sale. Actually, we did just have a big iOS game sale. And yet here we are again, with almost 20 different games suffering from a severe case of Pricedropicitis. Or something like that. We’re not entirely sure why so many games (and so many notable ones at that) have suddenly gone on sale but here they are,... | Read more »
It’s Time For Walkies With Trottr, the D...
It’s Time For Walkies With Trottr, the Dog Walking App Posted by Jessica Fisher on July 9th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Kritika: Chaos Unleashed Coming to the U...
Kritika: Chaos Unleashed Coming to the US Later This Month Posted by Jessica Fisher on July 9th, 2014 [ permalink ] GAMEVIL‘s Kritika: Chaos Unleashed for mobile is a hugely popula | Read more »
Civilization Revolution 2 – Tips, Tricks...
Now that the sequel to the widely lauded Civilization Revolution is finally upon us, it seems high time to fill you all in on the best ways to lay siege to the world for a second time. But as any diehard Civilization fan already knows, the long and winding road to victory can be fraught with countless twists and turns. Hopefully, if you take a few... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.