Analyst: AT&T paying $325 subsidy for iPhone 3G
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Analyst: AT&T paying $325 subsidy for iPhone 3G

The higher subsidy rate for the iPhone, he says, “reflects AT&T’s faith in the iPhone’s ability to attract new subs and increase ARPU.” The analyst also says it has positive implications for Apple, since it effectively results in a playing field that is tilted in their favor. “Rivals must scramble to hit a lower, less profitable price point,” he wrote in a note to clients.

Reiner also says that AT&T is paying Apple an extra $100 for subscribers signed up in Apple stores, for a total commission of $425, notes Barron's. Reiner says that, with all things considered, Apple is getting the same revenue for the 3G iPhone as it received for the old version, only now all the payments are coming up front.

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