An executive who helped run “The New York Times” wWeb site has been hired to guide “The Associated Press” in its effort to sell consumer applications for the Apple iPad and other digital devices, the news cooperative said Tuesday.

Nick Ascheim will run a newly created business unit called AP Gateway as general manager of AP Digital. When he joins the AP this week, Ascheim will report to Jane Seagrave, who became the AP’s chief revenue officer last week.