Microsoft maintained the bottom position at 15. HP, Amazon, and Google were the big winners in sentiment change for November.

"Sentiment is a measure of how people feel a stock will perform and is captured by a voting mechanism that indicates a strong buy, buy, hold, sell, and strong sell. The value of sentiment is based on the 'Wisdom of Crowds' where the many will in most cases make better decisions than the individual," says Jett Winter, CEO of Crowd Technologies. "Higher sentiment stocks are considered higher quality stocks, while lower sentiment stocks are considered lower quality stocks. On the other hand, change in sentiment provides a timing mechanism for understanding the underlying changes in a security potentially ahead of a price move."

In the Piqqem model, a scale of -100 to 100 is used with -100 representing the lowest level of sentiment and 100 representing the highest level of sentiment. Sentiment results as of Nov. 30 are: Apple, 59; Google, 49; HP, 35, Cisco, 34; Amazon, 33, Intel, 33; and Microsoft, 15. Apple is up 2%, Google is up 4%, HP is up 7%, Cisco is flat, Intel is up 2%, and Microsoft is up 1%.

The change in November sentiment for these seven securities shows a strong upward bias for HP, Amazon, and Google, a moderate upward bias for Apple and Microsoft, a neutral bias for Cisco and a downward bias for Intel. The sentiment move for HP was tied to exceeding earnings expectations with sentiment moving ahead of their earnings release, while Amazon, Google, and Apple benefited from the continuation of a strong technology run in the market. Microsoft began to see some benefit from the release of Windows 7. Changes in sentiment can be an early warning system for the underlying security. Sentiment for this technology group gained on average 2.5% in sentiment for November.