A note on Proximity's web site has this to say: "We are pleased to announce that all Proximity technology and intellectual property, including artbox workgroup and artbox enterprise, was recently acquired by Apple. Existing Proximity customers with current support contracts will be contacted by Apple with details regarding their specific agreements and support requirements.

"We remain a dedicated leading provider of creative media asset management and production workflow software. Our cutting edge production workflow solutions are widely considered the defacto standard for the ingestion, retrieval, browsing, editing, management, cataloging and storage of broadcast rich-media assets. Proximity solutions empower the customer to Protect, leverage and extend media with the best-of-breed equipment available in broadcasting today."

artbox, Proximity's flagship product, is an all-in-one asset management and workflow solution that manages clips, animations, stills and audio. It's targeted at TV , news production and post-production workflows. artbox integrates format conversion, storage, workflow management, and search and retrieval of media into a single device. Its content management module stores media in its native format. Users can search, locate, transfer and transcode, edit clips, generate EDL's media across multiple platforms and formats. artbox's workflow management module introduces the concept of a "Project", which gives producers and journalists the ability to associate multiple pieces of artwork that exist in different formats and across multiple devices with a single story.

videoripper is a video ingestion solution specially designed for post-production and dub-and-ship houses. Customers can rip frame accurate MPEGs and GXFs with or without program slate, generate metadata, and automatically publish clips to their artbox or ftp server.

Proximity's xenotrack is designed to improvs productivity of media content workflow by utilizing several modules to track the flow of graphics, from the request creation through fulfillment all the way to placement on the play-out device. Not only does xenotrack integrate with artbox, it also integrates with Newsroom systems ENPS and iNEWS, allowing journalists or producers to order and receive media content through the newsroom system.

xenostore is a graphics content management solution that includes a single, searchable media catalog and an independent storage area for full resolution images that can be stored in their native format. The content management application programming interface (API) provides an Interface for third party asset management systems to access our media catalogue, information or content.