Under its [url=http://www.bizjournals.com/austin/stories/2006/12/11/daily19.html?from_rss=1]new global recycling policy[/url], Dell provides recycling of any Dell-branded product, regardless of whether a replacement product is bought. Dell began setting goals for this program in 2004 and has a goal of recovering about 275 million pounds of used products from customers by the end of 2009, according to the [url=http://www.bizjournals.com/austin/stories/2006/12/11/daily19.html?from_rss=1]Austin Business Journal[/url]. The company has set a timetable in June to provide recycling.

Meanwhile, here's Apple some details on Apple's recycling programs (as noted at [url=http://www.apple.com/environment/]Apple's Environmental web site[/url]):

° For customers in the United States, Apple offers a free recycling program of old computers and monitors with the purchase of a new Mac.

° A free iPod recycling program, conducted through Apple’s retail stores, offers environmentally friendly disposal and a 10 percent discount on the purchase of a new iPod.

° A trade-in program for educational and business customers in the United States has already diverted more than 60 tons of electronic waste from landfills since August 2005.

° Apple’s recycling partnership with the city of Cupertino, California has recycled more than 155 tons of electronics. All electronics products are accepted free of charge, regardless of manufacturer.

° The company also participates in recycling programs in Asia, including national programs in Japan and Taiwan.

All these are great initiatives. However, Dell provides recycling of any Dell-branded product, regardless of whether a replacement product is bought. Apple only recycles old computers and monitors with the purchase of a new Mac. Doubtless, should Apple go Dell's route it would take an investment of time and money. But I'd love to see our favorite computer maker take the plunge; it's certainly got the resources to do it.

A company with a name like Apple should have the very best in recycling programs. And, besides, it's the right thing to do.