Forbes' Arik Hesseldahl says that Apple could put the legal dispute with the Beatles behind them if it would spin off the iTunes Music Store: "Apple could make this entire thing go away by spinning off the entire iTunes Music Store as a subsidiary and stop promoting it under the Apple name. This would harm its prospects not one bit. No one who's been awake during the last year hasn't heard of an iPod or seen it in one of those TV ads in heavy rotation. The iPod brand is turning out to be as powerful a brand name as that of its corporate parent. That won't change the fact that Apple will probably have to cough up for the time it's already spent promoting the iPod and iTunes under the Apple brand, but it would also take all the oxygen out of the Beatles' legal complaints the next time they send forth their lawyers on another shakedown mission."

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