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Apple doesnâ€™t have any explicit efforts to engage its online stakeholders, doesnâ€™t have a blog, and even tries to sue those bloggers that help build the passion for Appleâ€™s products, he writes. "If the company were Microsoft, it would have died a long time ago," Beal says.
So, why doesnâ€™t Apple embrace social media? "Itâ€™s simple: Appleâ€™s customers embrace social media on behalf of the company," Beal says. "Need proof? Write a negative blog post about Apple and see how many Mac-heads come to the companyâ€™s defense."