Apple 'doesn't get' social media
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Apple 'doesn't get' social media

Apple doesn’t have any explicit efforts to engage its online stakeholders, doesn’t have a blog, and even tries to sue those bloggers that help build the passion for Apple’s products, he writes. "If the company were Microsoft, it would have died a long time ago," Beal says.

So, why doesn’t Apple embrace social media? "It’s simple: Apple’s customers embrace social media on behalf of the company," Beal says. "Need proof? Write a negative blog post about Apple and see how many Mac-heads come to the company’s defense."

 
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