Apple to get into ringtone biz
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Apple to get into ringtone biz

The Post says one source suggested the ringtones will be marketed as enhanced downloads in much the same way Apple offers high-quality, unprotected music files from EMI. In that model, iTunes charges US$1.29 for premium EMI tracks vs. 99 cents for standard song downloads.

Apple will also purportedly allow users to convert songs they have previously purchased through iTunes into a ringtone. What's more, iPhone users will purportedly have the ability to choose any part of the song they want as their ringtone. Most major ringtone offerings from Verizon, AT&T or Sprint feature pre-determined samples.

For consumers who don't want to design personalized ringtones, Apple will also sell traditional music ringtones, notes the Post. Wireless carriers typically charge between $1.99 and $2.49 for ringtones.

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