Apple the master of advertising -- or is that non-advertising?
TweetFollow Us on Twitter

Apple the master of advertising -- or is that non-advertising?

What did Apple do to mount that campaign? Not much, Krazit. It simply introduced the iPhone in January, bought ad space during the Academy Awards to say "hello," and only within the last few weeks started a broader ad campaign. Apple has figured out how to appeal to consumers like no other company in technology -- and with a smaller marketing budget than companies like Intel, Microsoft or Hewlett-Packard, he adds. Apple has perfected the art of buzz during the Internet's second act, Web 2.0.

"They simply do a masterful job of capturing the imagination of just about everyone," wrote Jim Lattin, a professor of marketing at Stanford University's graduate business school, told Krazit in an e-mail interview.

 
AAPL
$95.04
Apple Inc.
-0.36
GOOG
$571.10
Google Inc.
-4.98
MSFT
$41.69
Microsoft Corpora
+0.02
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Lifetrak Zone C410 Fitness Tracker
Made by: Lifetrak / Salutron Price: $99.00 Hardware/iOS Integration Rating: 2 out of 5 stars Usability Rating: 3 out of 5 stars Reuse Value Rating: 4 out of 5 stars Build Quality Rating: 4 out of 5 stars Overall Rating: 3.25 out of 5 stars Bottom Line: While the stand alone performance of the Zone C410 is pretty awesome, the integration with iOS... | Read more »
Sonic Jump Fever’s New Launch Trailer Sp...
Sonic Jump Fever’s New Launch Trailer Sprints into View Posted by Ellis Spice on July 10th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Blackwell 3: Convergence Review
Blackwell 3: Convergence Review By Jennifer Allen on July 10th, 2014 Our Rating: :: UNCHALLENGING ADVENTURINGUniversal App - Designed for iPhone and iPad Not quite as strong as the original installment, Blackwell 3: Convergence is never less than thoroughly likeable and entertaining.   | Read more »
The Wolf Among Us Howls Out ‘Cry Wolf’,...
The Wolf Among Us Howls Out ‘Cry Wolf’, its Season Finale Posted by Ellis Spice on July 10th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
G.O.A.T. Review
G.O.A.T. Review By Jordan Minor on July 10th, 2014 Our Rating: :: GOAT SIMULATORUniversal App - Designed for iPhone and iPad G.O.A.T. is pretty good, but it’s not the greatest puzzle game of all time.   | Read more »
Buckle Your Swashes! Assassin’s Creed Pi...
Buckle Your Swashes! | Read more »
Capo touch (Music)
Capo touch 2.0 Device: iOS Universal Category: Music Price: $4.99, Version: 2.0 (iTunes) Description: LIMITED TIME LAUNCH SALE PRICING! 50% OFF! | Read more »
Game of War – Fire Age – Tips, Tricks, a...
Game of War – Fire Age has gone from strength to strength since its initial release, so we thought it was about time that we helped newcomers to the game figure out the best strategies to be the very best at it. Or at least, not quite as bad as they could be without any assistance. Take note of these helpful tips and tricks, and enjoy making your... | Read more »
Blackwell 2: Unbound Review
Blackwell 2: Unbound Review By Jennifer Allen on July 10th, 2014 Our Rating: :: LIKEABLE BUT WEAKERUniversal App - Designed for iPhone and iPad Not quite as great as its predecessor, Blackwell 2: Unbound is still a likeable part of the mystery series.   | Read more »
Overkill 3 Head(shot)s to iOS Soon – Che...
Overkill 3 Head(shot)s to iOS Soon – Check Out the New Launch Trailer While You Wait Posted by Blake Grundman on July 10th, 2014 [ permalink ] We hope you’re all ready for a firefight, because the Over | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.