Apple no longer has monopoly in using 'i' when trademarking its products
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Apple no longer has monopoly in using 'i' when trademarking its products


Aye yi yi! No, make that "i, i, i." Apple has been told that it no longer has a monopoly on the letter "i" when trademarking its products.

As reported by the "Sydney Morning Herald" (http://www.smh.com.au/digital-life/mp3s/apples-future-wont-be-brought-to...), IP Australia -- the government body that oversees trademark applications-- has knocked back Apple's bid to stop a small company from trademarking the name DOPi for use on its laptop bags and cases for Apple products. Apple argued that the DOPi name -- which is, in case you hadn't noticed -- iPod spelt backwards -- was too similar to its own product.

IP Australia says that (http://www.austlii.edu.au/au/cases/cth/ATMO/2010/7.html) Apple seems to have overlooked the fact that there were already a large number of products that have the "i" prefix. While the case doesn't affect Apple's current trademarks, companies wanting to use the "i" prefix will have a better chance of getting away with it, lawyers told the "Sydney Morning Herald."

-- Dennis Sellers

 
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