Apple prepping 'iAd' service?
TweetFollow Us on Twitter

Apple prepping 'iAd' service?


Apple is preparing to announce its "next big thing": a new personalized, mobile advertising system that could well be called the "iAd," according to "Online Media Daily" (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...).

The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as "revolutionary" and "our next big thing" by Apple CEO Steve Jobs, the article adds, quoting executives familiar with the plan.

"Precise details of the system and its features could not be discerned at presstime (and calls to Apple had not been returned), but it is believed to have been built on top of Quattro, the mobile advertising developer Apple acquired in January for nearly $300 million, and it is expected to be the first real battle of a Silicon Valley Holy War between Apple and arch frenemy Google that is shifting its front line to Madison Avenue," says "Online Media Daily."

Quattro Wireless is a global mobile advertising company. It's designed to "empower advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI."

The Apple-Quattro deal came on the heels of Google’s $750 million acquisition of AdMob in November 2009. Both Quattro and AdMob were start-ups focused on the mobile advertising business, which is seeing changes of its own with the rise of smartphones.

 
AAPL
$109.82
Apple Inc.
-3.28
GOOG
$519.02
Google Inc.
-16.19
MSFT
$42.23
Microsoft Corpora
-4.79
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: January 19-23, 201...
Warm Your Winter With New Apps!   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at... | Read more »
Eggmaster Review
Eggmaster Review By Jennifer Allen on January 26th, 2015 Our Rating: :: BRIEFLY COMPELLINGUniversal App - Designed for iPhone and iPad Tap like crazy to gain eggs, so that you can buy upgrades to gain more eggs, and so on. It shouldn’t be so briefly addictive, but Eggmaster is.   | Read more »
Cloudy Or Dry – Funny Or Die Release a W...
Cloudy Or Dry – Funny Or Die Release a Weather App Posted by Ellis Spice on January 26th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Mediocre, the Team Behind Smash Hit, is...
Mediocre, the Team Behind Smash Hit, is Teasing Their Latest Unnamed Project Posted by Jessica Fisher on January 26th, 2015 [ permalink ] | Read more »
Heroes of Gaia Review
Heroes of Gaia Review By Campbell Bird on January 26th, 2015 Our Rating: :: TIMERS OF MIGHT AND MAGICUniversal App - Designed for iPhone and iPad This free-to-play rpg looks a lot like Heroes of Might and Magic, but it’s poor interface and layering of mechanics makes it feel unnecessarily messy.   | Read more »
Choice Provisions is Set to Launch Destr...
Choice Provisions is Set to Launch Destructamundo on iOS This Month Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] Choice Provisions – home stable to | Read more »
King of Thieves – An Interview With Zept...
Ahead of the release of ZeptoLab’s King of Thieves, we were able to ask ZeptoLab’s co-founder, Semyon Voinov, a few questions about the inspiration behind the game and what that means for the Cut the Rope franchise. | Read more »
Handle Review
Handle Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: SPEEDY ORGANIZINGUniversal App - Designed for iPhone and iPad Handle is a very convenient way of juggling your emails, To Do list, and Calendar all through one app.   | Read more »
The New Disney Inquizitive App Offers a...
The New Disney Inquizitive App Offers a Place for Fans to Take Disney Quizzes Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] | Read more »
Hands-On With Cut the Rope Developer Zep...
Marking quite a departure from ZeptoLab’s past successes, namely the Cut The Rope series, King of Thieves is shaping up to be quite promising. Due for release in February, we were lucky enough to have some time with a preview build to see exactly what it’s all about. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.