Apple prepping 'iAd' service?
TweetFollow Us on Twitter

Apple prepping 'iAd' service?


Apple is preparing to announce its "next big thing": a new personalized, mobile advertising system that could well be called the "iAd," according to "Online Media Daily" (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...).

The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as "revolutionary" and "our next big thing" by Apple CEO Steve Jobs, the article adds, quoting executives familiar with the plan.

"Precise details of the system and its features could not be discerned at presstime (and calls to Apple had not been returned), but it is believed to have been built on top of Quattro, the mobile advertising developer Apple acquired in January for nearly $300 million, and it is expected to be the first real battle of a Silicon Valley Holy War between Apple and arch frenemy Google that is shifting its front line to Madison Avenue," says "Online Media Daily."

Quattro Wireless is a global mobile advertising company. It's designed to "empower advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI."

The Apple-Quattro deal came on the heels of Google’s $750 million acquisition of AdMob in November 2009. Both Quattro and AdMob were start-ups focused on the mobile advertising business, which is seeing changes of its own with the rise of smartphones.

 
AAPL
$524.94
Apple Inc.
+5.93
GOOG
$536.10
Google Inc.
-20.44
MSFT
$40.01
Microsoft Corpora
-0.39
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Trials Frontier Review
Trials Frontier Review By Carter Dotson on April 18th, 2014 Our Rating: :: A ROUGH LANDINGUniversal App - Designed for iPhone and iPad Trials Frontier finally brings the famed stunt racing franchise to mobile, but how much does its free-to-play nature affect the game?   | Read more »
Evernote Business Notebook by Moleskin I...
Evernote Business Notebook by Moleskin Introduced – Support Available in Evernote for iOS Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
Sparkle Unleashed Review
Sparkle Unleashed Review By Jennifer Allen on April 18th, 2014 Our Rating: :: CLASSY MARBLE FLINGINGUniversal App - Designed for iPhone and iPad It’s a concept we’ve seen before, but Sparkle Unleashed is a solidly enjoyable orb shooting game.   | Read more »
Tilt to Live 2: Redonkulus Receives its...
Tilt to Live 2: Redonkulus Receives its First Update – Gets New Brimstone Pinball DLC Posted by Rob Rich on April 18th, 2014 [ permalink ] | Read more »
Union Review
Union Review By Jennifer Allen on April 18th, 2014 Our Rating: :: LAYERED RESULTSUniversal App - Designed for iPhone and iPad Create some stylish imagery with this layers focused photography app.   | Read more »
Where's My Water? Featuring XYY (G...
Where's My Water? Featuring XYY 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: iPod Touch 4th Gen, iPhone 3GS or iPad 1 are not compatible with this app. | Read more »
The Amazing Spider-Man 2 (Games)
The Amazing Spider-Man 2 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: *IMPORTANT* The Amazing Spider-Man 2 requires an iPad 2 (or newer), iPhone 4s (or newer), or iPod touch 5th Generation.Become the Amazing Spider-Man in this open-world adventure full of non-stop action, and face... | Read more »
Living Planet - Tiny Planet Videos and P...
Living Planet - Tiny Planet Videos and Photos 1.0 Device: iOS Universal Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: 50% OFF LAUNCH SPECIAL!BUY NOW BEFORE THE PRICE GOES UP. ------------------------------------------------------ INTRODUCING LIVING PLANET! | Read more »
Livescribe 3 Smartpen Review
Made by: Livescribe Price: $149.99 for Livescribe 3 Hardware/iOS Integration Rating: 4.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 4.75 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.44 out of 5 stars | Read more »
Unpossible Review
Unpossible Review By Carter Dotson on April 17th, 2014 Our Rating: :: RALPH WIGGUM APPROVESUniversal App - Designed for iPhone and iPad Unpossible is much better than its English!   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.