Apple prepping 'iAd' service?
TweetFollow Us on Twitter

Apple prepping 'iAd' service?


Apple is preparing to announce its "next big thing": a new personalized, mobile advertising system that could well be called the "iAd," according to "Online Media Daily" (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...).

The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as "revolutionary" and "our next big thing" by Apple CEO Steve Jobs, the article adds, quoting executives familiar with the plan.

"Precise details of the system and its features could not be discerned at presstime (and calls to Apple had not been returned), but it is believed to have been built on top of Quattro, the mobile advertising developer Apple acquired in January for nearly $300 million, and it is expected to be the first real battle of a Silicon Valley Holy War between Apple and arch frenemy Google that is shifting its front line to Madison Avenue," says "Online Media Daily."

Quattro Wireless is a global mobile advertising company. It's designed to "empower advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI."

The Apple-Quattro deal came on the heels of Google’s $750 million acquisition of AdMob in November 2009. Both Quattro and AdMob were start-ups focused on the mobile advertising business, which is seeing changes of its own with the rise of smartphones.

 
AAPL
$129.36
Apple Inc.
+0.27
GOOG
$573.64
Google Inc.
+2.30
MSFT
$43.28
Microsoft Corpora
-0.60
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Dungeon Hunter 5 Coming on March 12
Gameloft has excitedly announced that Dungeon Hunter 5 is on its way! Once again, you will adventure across the land of Valenthia exploring dungeons and fighting monsters. The game will have a new asynchronous multiplayer mode called Strongholds which lets you create a customizable base that you can defend and raid your opponents bases. | Read more »
It Came From Canada: Jurojin: Immortal N...
At this point it’s pretty safe to say that no MOBA is going to dethrone Dota 2 and League of Legends anytime soon. After all, if Batman can’t do it, nobody can. However, with a genre as popular and profitable as this one, there’s still room for smaller games to carve out unique identities. Jurojin: Immortal Ninja opts for this path with its... | Read more »
Tiny Farm – Animals, Tractors and Advent...
Tiny Farm – Animals, Tractors and Adventures! Review By Amy Solomon on March 3rd, 2015 Our Rating: :: LIVELY LANDSCAPESUniversal App - Designed for iPhone and iPad Tiny Farm – Animals, Tractors and Adventures! includes farm-related scenes rich with details and interactive moments for toddlers to explore. | Read more »
This Week at 148Apps: February 23-27, 20...
Final February Fun at 148Apps   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at... | Read more »
GDC 2015 – Does Not Commute is Definitel...
GDC 2015 – Does Not Commute is Definitely a Game You Should Keep an Eye on Posted by Rob Rich on March 2nd, 2015 [ permalink ] We were teased about Mediocre Games’ (Smash Hit, | Read more »
F84 Games & POW! Announce Stan Lee V...
F84 Games has announced that it is working with legendary comic creator Stan Lee and POW! Entertainment to produce Stan Lee’s Hero Command. The game will be a action adventure of heroic proportions. | Read more »
Setlyst Keeps Your Set Straight So You C...
Setlyst Keeps Your Set Straight So You Can Focus On Rocking Out. Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Space is Vast, So Space Agency Has a Vas...
Space is Vast, So Space Agency Has a Vast New Update! Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Size DOES Matter Review
Size DOES Matter Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HARD TO BEATUniversal App - Designed for iPhone and iPad This rhythm game has a unique control scheme and performance system that make it feel like a true innovation in the genre.   | Read more »
The first ever action 3D card battler Al...
On the other hand, you probably haven’t played an action 3D card battler – until now. Step forward, All Star Legion. All Star Legion is a 3D QTE-based action RPG card battler, but fear not – the game itself isn’t as convoluted as its description. You collect over thirty heroes to train and summon into battle with you, first deciding on the timing... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.