Apple in top 10 list of brands in online charity auction environment
TweetFollow Us on Twitter

Apple in top 10 list of brands in online charity auction environment


BiddingForGood (http://www.biddingforgood.com), a cause-related e-commerce platform connecting affluent consumers and marketers to online fundraising auction events, has announced the top performing brands and categories in its platform. And Apple is in the top 10.

Our favorite tech firm places number six on the list. Ahead of it are the Hillton family, the Marriott family, Starbucks, the Starwood family and Nintendo. Trailing it in the top 10 are Mary Kay, Four Seasons Hotel, Ritz-Carlton and the Cheesecake Factory.

Charity auctions are a unique cause marketing channel because they reach the nations most affluent consumers through their trusted causes just as they are making purchasing decisions in specific categories, such as travel, says BiddingForGood CEO Jonathan Carson. These affluent consumers are educated females who, in bad economic times, retain the buying power for luxury items, he adds. BiddingForGood works with brands to take advantage of this unique marketing channel.

“As more and more marketers see the measureable value that can be extracted from participating in online charity auctions, we expect to see more and more brand names getting involved”, says hotelier, Robin Brown who is on the company’s board.

As socially responsible consumers are becoming more prevalent, marketers are seeking more ways to engage consumers in a cause based environment. Numerous studies from Cone and others are showing that consumers are positively influenced when a brand supports a cause.

Now that charity auctions are moving online, its extraordinary level of consumer engagement is measureable with the average consumer has over 20 page views per online session and the average time on an item page is over 30 seconds.

“In today’s time compressed world where attention spans are rapidly shrinking and brands struggle to break through, we think this high level of engagement amounts to a virtual trial”, says Carson.

 
AAPL
$114.64
Apple Inc.
-3.80
GOOG
$629.25
Google Inc.
-1.96
MSFT
$47.54
Microsoft Corporation
+0.73
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

.Decluster Zero: Bullet Nocturne (Games...
.Decluster Zero: Bullet Nocturne 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: LAUNCH SALE, 40% off for a limited time-- .Decluster is a Guide for Your Bullet-Hell Dream Tonight --Various designed levels and epic boss battlesEnormous enemies and overwhelming bullet patternsCool... | Read more »
Five Nights at Freddy's 4 has Been...
In keeping with tradition, Five Nights at Freddy's 4 has made its way to the App Store with zero warning fanfare. Honestly I'd be disappointed it if happened any other way at this point. [Read more] | Read more »
Doom & Destiny Advanced (Games)
Doom & Destiny Advanced 2.3.4.0 Device: iOS Universal Category: Games Price: $.99, Version: 2.3.4.0 (iTunes) Description: ---SUPER GIGA LAUNCH DISCOUNT! Get it now for cheap or pay more later!---An additional 143 MB download is required to play.--- | Read more »
Five Nights at Freddys 4 (Games)
Five Nights at Freddys 4 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: This time, the terror has followed you home. | Read more »
This Week at 148Apps: July 27-31, 2015
Winding Down July With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at what... | Read more »
You'll Want to Keep an Eye Out for...
If you're the kind of person who had fun hunting down and completing all the codex puzzles in Assassin's Creed 2, then are you ever in for a treat. The Guides looks like it's going to be a very robust collection of similarily odd, seemingly disconnected, and quite challenging puzzles. [Read more] | Read more »
Vivid Games has Announced Real Boxing 2...
The original Real Boxing was a pretty impressive bit of fisticuffs, but if the trailer Vivid Games is showing off for GamesCom is any indication Real Boxing 2 is going to be even better. [Read more] | Read more »
PAC-MAN Championship Edition DX - Tips,...
[Read more] | Read more »
Card King: Dragon Wars - Tips, Tricks an...
[Read more] | Read more »
Pac-Man Championship Edition DX has brou...
Bandai Namco has released Pac-Man Championship Edition DX on iOS and Android, which features the classic arcade gameplay that we've all grown to love. Pac-Man Championship Edition DX can be enjoyed in much shorter bursts than the arcade versions but the gameplay remains intact. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.