Apple in top 10 list of brands in online charity auction environment
TweetFollow Us on Twitter

Apple in top 10 list of brands in online charity auction environment


BiddingForGood (http://www.biddingforgood.com), a cause-related e-commerce platform connecting affluent consumers and marketers to online fundraising auction events, has announced the top performing brands and categories in its platform. And Apple is in the top 10.

Our favorite tech firm places number six on the list. Ahead of it are the Hillton family, the Marriott family, Starbucks, the Starwood family and Nintendo. Trailing it in the top 10 are Mary Kay, Four Seasons Hotel, Ritz-Carlton and the Cheesecake Factory.

Charity auctions are a unique cause marketing channel because they reach the nations most affluent consumers through their trusted causes just as they are making purchasing decisions in specific categories, such as travel, says BiddingForGood CEO Jonathan Carson. These affluent consumers are educated females who, in bad economic times, retain the buying power for luxury items, he adds. BiddingForGood works with brands to take advantage of this unique marketing channel.

“As more and more marketers see the measureable value that can be extracted from participating in online charity auctions, we expect to see more and more brand names getting involved”, says hotelier, Robin Brown who is on the company’s board.

As socially responsible consumers are becoming more prevalent, marketers are seeking more ways to engage consumers in a cause based environment. Numerous studies from Cone and others are showing that consumers are positively influenced when a brand supports a cause.

Now that charity auctions are moving online, its extraordinary level of consumer engagement is measureable with the average consumer has over 20 page views per online session and the average time on an item page is over 30 seconds.

“In today’s time compressed world where attention spans are rapidly shrinking and brands struggle to break through, we think this high level of engagement amounts to a virtual trial”, says Carson.

 
AAPL
$567.77
Apple Inc.
+43.02
GOOG
$525.16
Google Inc.
-1.78
MSFT
$39.86
Microsoft Corpora
+0.17
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Pen & Ink Review
Pen & Ink Review By Jennifer Allen on April 24th, 2014 Our Rating: :: CONVENIENT ARTISTRYiPad Only App - Designed for the iPad Pen & Ink is an ideal way to sketch down some visual ideas or simply spark your imagination.   | Read more »
Sonic & All-Stars Racing Transformed...
Sonic & All-Stars Racing Transformed Now Free, to Add New Iconic Characters and Elements Posted by Tre Lawrence on April 24th, 2014 [ | Read more »
Soccer Rally 2 Review
Soccer Rally 2 Review By Carter Dotson on April 24th, 2014 Our Rating: :: GOALKEEPINGUniversal App - Designed for iPhone and iPad Soccer Rally 2 is the most serious vehicular soccer game ever created.   | Read more »
Galaxy Conquerors Review
Galaxy Conquerors Review By Jennifer Allen on April 24th, 2014 Our Rating: :: RETRO SHOOTINGUniversal App - Designed for iPhone and iPad Old school shooting is fun but inaccurate in Galaxy Conquerors.   | Read more »
Yomi Review
Yomi Review By Rob Thomas on April 24th, 2014 Our Rating: :: C-C-C-COMBO BREAKERiPad Only App - Designed for the iPad Round One – Fight! No quarters required for this iOS adaptation of a tabletop adaptation of the arcade fighting game genre. How’s that for a combo?   | Read more »
Injustice: Gods Among Us Updated with Ne...
Injustice: Gods Among Us Updated with New Characters, Leaderboards, Gear, and Online Multiplayer Posted by Rob Rich on April 24th, 2014 [ | Read more »
Spin It Review
Spin It Review By Jordan Minor on April 24th, 2014 Our Rating: :: SPIN ME RIGHT ROUNDUniversal App - Designed for iPhone and iPad Spin It has a fine puzzle game model, but its execution lacks energy.   | Read more »
Productivity App NoteSuite is Having its...
Productivity App NoteSuite is Having its Biggest Sale Ever, Just for One Week Posted by Rob Rich on April 24th, 2014 [ permalink ] | Read more »
Wayward Souls Review
Wayward Souls Review By Carter Dotson on April 24th, 2014 Our Rating: :: CARRY ON, WAYWARD SONUniversal App - Designed for iPhone and iPad Wayward Souls is a roguelike-inspired action-RPG that sets a high bar for other games to compare to.   | Read more »
The Sandbox Gets Update, Receives New Ca...
The Sandbox Gets Update, Receives New Campaign and New Elements Posted by Tre Lawrence on April 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.