Apple in top 10 list of brands in online charity auction environment
TweetFollow Us on Twitter

Apple in top 10 list of brands in online charity auction environment


BiddingForGood (http://www.biddingforgood.com), a cause-related e-commerce platform connecting affluent consumers and marketers to online fundraising auction events, has announced the top performing brands and categories in its platform. And Apple is in the top 10.

Our favorite tech firm places number six on the list. Ahead of it are the Hillton family, the Marriott family, Starbucks, the Starwood family and Nintendo. Trailing it in the top 10 are Mary Kay, Four Seasons Hotel, Ritz-Carlton and the Cheesecake Factory.

Charity auctions are a unique cause marketing channel because they reach the nations most affluent consumers through their trusted causes just as they are making purchasing decisions in specific categories, such as travel, says BiddingForGood CEO Jonathan Carson. These affluent consumers are educated females who, in bad economic times, retain the buying power for luxury items, he adds. BiddingForGood works with brands to take advantage of this unique marketing channel.

“As more and more marketers see the measureable value that can be extracted from participating in online charity auctions, we expect to see more and more brand names getting involved”, says hotelier, Robin Brown who is on the company’s board.

As socially responsible consumers are becoming more prevalent, marketers are seeking more ways to engage consumers in a cause based environment. Numerous studies from Cone and others are showing that consumers are positively influenced when a brand supports a cause.

Now that charity auctions are moving online, its extraordinary level of consumer engagement is measureable with the average consumer has over 20 page views per online session and the average time on an item page is over 30 seconds.

“In today’s time compressed world where attention spans are rapidly shrinking and brands struggle to break through, we think this high level of engagement amounts to a virtual trial”, says Carson.

 
AAPL
$126.00
Apple Inc.
-0.44
GOOG
$522.86
Google Inc.
-0.54
MSFT
$44.39
Microsoft Corporation
-0.01
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: June 29-July 3, 20...
Into July With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at what we've... | Read more »
Sonic Runners Guide
Despite its flaws, Sonic Runners' platforming action is actually quite fun. Though it can be a little more complicated than old-school Sonic games. Here's how to make sure you're up to speed when jumping in. [Read more] | Read more »
Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back on the number of events it holds. | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! ***“Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable level design.”4/5 – Hardcore Gamer"A retro platformer that sets itself apart with the protagonist’s... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some primers on how to get started and what to expect. [Read more] | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice, Vapor, have stolen the Emerix - a powerful amulet and all hope may be lost! Created by Picomy. Published... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.