Apple unveils iAd mobile advertising platform
TweetFollow Us on Twitter

Apple unveils iAd mobile advertising platform


At the unveiling of iPhone OS 4, Apple debuted iAd, Apple’s new mobile advertising platform, which "combines the emotion of TV ads with the interactivity of web ads," Apple CEO Steve Jobs said.

Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s web page. Users must then navigate back to their app, and it's often difficult or impossible to return to exactly where they left. Jobs said iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose.

He added that iPhone OS 4 lets developers embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry standard 60% of iAd revenue.

However, Flash ads need not apply. They must be built with HTML. To put it mildly, Jobs is NOT a fan of Flash. iAds can be designed by app developers as well as advertising agencies.

 
AAPL
$100.86
Apple Inc.
+0.00
GOOG
$579.95
Google Inc.
+0.00
MSFT
$46.76
Microsoft Corpora
+0.00
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Zynga Unveils First Look at Looney Tunes...
Zynga Unveils First Look at Looney Tunes Dash! Posted by Ellis Spice on September 16th, 2014 [ permalink ] Be vewy, vewy qwiet. I’m hunting wunners featuwing wabbits, and luckily, it’s duck season wunner season. | Read more »
Guardians on the Go – How to Connect to...
At this point I’m relatively certain most of the country is familiar with Destiny. And for those looking to augment their game a bit, Bungie has changed their Bungie Mobile Companion App to Destiny Companion. | Read more »
Kunin Review
Kunin Review By Jordan Minor on September 16th, 2014 Our Rating: :: SHURIKEN DO ITUniversal App - Designed for iPhone and iPad Kunin is a nervous test of ninja reflexes.   Developer: Dodreams Price: FREE Version Reviewed: 1.0.1 Device Reviewed On: iPad Air | Read more »
4 KEMCO Titles are Just $0.99 for a Limi...
4 KEMCO Titles are Just $0.99 for a Limited Time Posted by Jessica Fisher on September 16th, 2014 [ permalink ] KEMCO RPGs Destiny Fantasia, Infinite Dunamis, Bonds of the Sk | Read more »
Introducing Flash, the Latest Wearable F...
Introducing Flash, the Latest Wearable Fitness Monitor from Misfit Posted by Jessica Fisher on September 16th, 2014 [ permalink ] The Misfit Flash is the newly-released fitness and sleep monitor from | Read more »
Hyper Trip Review
Hyper Trip Review By Jennifer Allen on September 16th, 2014 Our Rating: :: HYPER TWITCHYUniversal App - Designed for iPhone and iPad Tough and unforgiving, Hyper Trip is a bit like Snake – if Snake was really harsh.   | Read more »
Collectible Card Game Earthcore: Shatter...
Collectible Card Game Earthcore: Shattered Elements is Set to Arrive on iOS in 2015 Posted by Ellis Spice on September 16th, 2014 [ permalink ] Polish developers | Read more »
Boogey Boy Review
Boogey Boy Review By Jennifer Allen on September 16th, 2014 Our Rating: :: PRETTY BUT BASICUniversal App - Designed for iPhone and iPad It looks delightful but lack of Game Center support and more variety really affects the fun that Boogey Boy offers.   | Read more »
Vizzywig 4K (Photography)
Vizzywig 4K 1.0 Device: iOS iPhone Category: Photography Price: $999.99, Version: 1.0 (iTunes) Description: REQUIRES: iOS 7 on iPhone 5S with 32GB or 64GB. (Do not use iOS 8)The world's FIRST mobile 4K video capture, editing and distribution app. | Read more »
The Sleeping Prince Review
The Sleeping Prince Review By Jennifer Allen on September 15th, 2014 Our Rating: :: RESTRICTIVE KINGDOM SAVINGUniversal App - Designed for iPhone and iPad The Sleeping Prince looks and feels great to play, but its lack of peril and restrictive energy system infuriates.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.