Apple unveils iAd mobile advertising platform
TweetFollow Us on Twitter

Apple unveils iAd mobile advertising platform


At the unveiling of iPhone OS 4, Apple debuted iAd, Apple’s new mobile advertising platform, which "combines the emotion of TV ads with the interactivity of web ads," Apple CEO Steve Jobs said.

Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s web page. Users must then navigate back to their app, and it's often difficult or impossible to return to exactly where they left. Jobs said iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose.

He added that iPhone OS 4 lets developers embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry standard 60% of iAd revenue.

However, Flash ads need not apply. They must be built with HTML. To put it mildly, Jobs is NOT a fan of Flash. iAds can be designed by app developers as well as advertising agencies.

 
AAPL
$118.30
Apple Inc.
+1.83
GOOG
$539.36
Google Inc.
+1.86
MSFT
$47.80
Microsoft Corpora
-0.18
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

The Sandbox EDU Review
The Sandbox EDU Review By Nadia Oxford on November 24th, 2014 Our Rating: :: COME PLAY IN THE SANDBOX AGAINUniversal App - Designed for iPhone and iPad Like its predecessor, The Sandbox EDU offers lots for players to see, do, and create. But should an educational app have so many spelling errors?   | Read more »
Taichi Panda Hits iOS in December
Taichi Panda Hits iOS in December Posted by Jessica Fisher on November 24th, 2014 [ permalink ] Snail Games has released the first official game play trailer for  | Read more »
Skylanders, Show Off How You Fight Kaos...
Skylanders, Show Off How You Fight Kaos to Win Cool Prizes Posted by Jessica Fisher on November 24th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Playdek has Annouced a Delicious Thanksg...
Playdek has Annouced a Delicious Thanksgiving Sale Posted by Jessica Fisher on November 24th, 2014 [ permalink ] Playdek, makers of | Read more »
Pair Solitaire Review
Pair Solitaire Review By Jennifer Allen on November 24th, 2014 Our Rating: :: ADDICTIVE. SO ADDICTIVEUniversal App - Designed for iPhone and iPad Welcome to your new ‘five more minutes, oh no, why is it dark outside’ addiction.   | Read more »
DryGin Studios Release a Free-to-Play Ve...
DryGin Studios Release a Free-to-Play Version of Bio Inc Posted by Ellis Spice on November 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Hunted Review
The Hunted Review By Jordan Minor on November 24th, 2014 Our Rating: :: A GROAN IN THE DARKUniversal App - Designed for iPhone and iPad The Hunted’s multiplayer thrills are overshadowed by bland visuals and average gameplay.   | Read more »
Need for Speed No Limits has Been Unveil...
Need for Speed No Limits has Been Unveiled for iOS Posted by Ellis Spice on November 24th, 2014 [ permalink ] EA and Firemonkeys have announced Need for Speed No Limits, the next mobile installment | Read more »
Space Expedition Review
Space Expedition Review By Jordan Minor on November 24th, 2014 Our Rating: :: ONE SMALL STEPUniversal App - Designed for iPhone and iPad The only thing boring about Space Expedition’s lonely journey is its title.   | Read more »
Ubisoft Gives Everyone Two New Ways to E...
Ubisoft Gives Everyone Two New Ways to Earn In-Game Stuff for Far Cry 4 Posted by Jessica Fisher on November 21st, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.