Apple unveils iAd mobile advertising platform
TweetFollow Us on Twitter

Apple unveils iAd mobile advertising platform


At the unveiling of iPhone OS 4, Apple debuted iAd, Apple’s new mobile advertising platform, which "combines the emotion of TV ads with the interactivity of web ads," Apple CEO Steve Jobs said.

Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s web page. Users must then navigate back to their app, and it's often difficult or impossible to return to exactly where they left. Jobs said iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose.

He added that iPhone OS 4 lets developers embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry standard 60% of iAd revenue.

However, Flash ads need not apply. They must be built with HTML. To put it mildly, Jobs is NOT a fan of Flash. iAds can be designed by app developers as well as advertising agencies.

 
AAPL
$107.18
Apple Inc.
-0.16
GOOG
$551.43
Google Inc.
+2.10
MSFT
$46.18
Microsoft Corpora
-0.44
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Naailde the Witch Review
Naailde the Witch Review By Amy Solomon on October 30th, 2014 Our Rating: :: PITCH-PERFECT STORYTELLINGUniversal App - Designed for iPhone and iPad Marvelous storytelling, narration, and moving illustrations make this storybook worth a download.   | Read more »
1st & Goal Review
1st & Goal Review By Andrew Fisher on October 30th, 2014 Our Rating: :: FOR THE D&D LOVING QBUniversal App - Designed for iPhone and iPad 1st & Goal is a board gamer’s football game, a football fan’s board game, and well worth a look.   | Read more »
French Developer Pated Unveils Seashine
French Developer Pated Unveils Seashine Posted by Ellis Spice on October 30th, 2014 [ permalink ] French one-man studio Pated has unveiled Seashine, “a poetic journey into the abyss.” Players take on the role of a jellyfish strugglin | Read more »
Agents of Storm: Tips, Tricks, and Strat...
Calling all agents: Would you like to see what we thought of this rather pretty base builder? Check out our Agents of Storm review! Have you downloaded Agents of Storm, been bowled over by the graphics, and aren’t quite sure what to do next? Never fear, for we’re here with some handy tips and tricks to help any beginner get started!   Diamonds Are... | Read more »
Any.DO 2.0 Hopes to Help Manage Producti...
Any.DO 2.0 Hopes to Help Manage Productivity Posted by Ellis Spice on October 30th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Base Busters Review
Base Busters Review By Jennifer Allen on October 30th, 2014 Our Rating: :: FUN BUT RESTRICTED MIXUniversal App - Designed for iPhone and iPad Mixing up two forms of tower defense gaming and collectible cards, Base Busters is a fun mix that’s restricted by freemium elements.   | Read more »
Sumptus - Personal Expense Tracker in Yo...
Sumptus - Personal Expense Tracker in Your Pocket 1.0 Device: iOS iPhone Category: Finance Price: $3.99, Version: 1.0 (iTunes) Description: Sumptus - a personal finance assistant in your pocket. It’s an ultimate expense tracker designed to add expenses quickly and simplify your budget management. | Read more »
Meat Factory (Games)
Meat Factory 0.1 Device: iOS Universal Category: Games Price: $.99, Version: 0.1 (iTunes) Description: Meat factory harks back to the old days of the game and watch. Easy to pick up and play, but hard to score big. With cute visuals, simple controls and a retro music, Meat Factory is addictive and nostalgic. | Read more »
Medford Asylum: Paranormal Case - Hidden...
Medford Asylum: Paranormal Case - Hidden Object Adventure (Full) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Uncover the mystery of Medford City asylum! | Read more »
Secret Files Sam Peters (Games)
Secret Files Sam Peters 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: [ After the successful iOS release of Secret Files Tunguska, the acclaimed point and click adventure Secret Files Sam Peters has now found its way onto the App Store, too -- fully optimized for iPhone, iPad and... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.